1xBet

7.8 / 10
Gambling
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1xBet is a prominent online betting platform established in 2007. It offers a wide range of services, including sports betting, esports, and casino games. With a presence in over 62 countries and support for 69 languages, 1xBet caters to a diverse global audience. ​

1xBet primarily targets sports bettors, online casino players, and esports enthusiasts who are interested in real-money gaming and betting activities. Their audience is tech-savvy, mobile-oriented, and typically follows sports such as football (soccer), basketball, tennis, and esports tournaments. They are often motivated by promotions, bonus offers, and competitive odds.

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Age Group

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  • The dominant age range is 21 to 45 years old.
  • Within this range, the 25–35 age group is the most active, as they tend to be more financially independent, familiar with online platforms, and highly engaged in sports and digital entertainment.

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Gender Distribution

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  • Male: approximately 75%
  • Female: approximately 25%
    While the majority of 1xBet users are male due to the heavy focus on sports betting, female participation is increasing slowly, particularly in online casino and casual gaming sections.

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Commission Rate & Model

Commission Rate
Up to 40%
Commission Model
RS, CPA, Hybrid
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​The 1xBet affiliate program offers a flexible commission structure tailored to accommodate various affiliate preferences and performance levels.​

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Revenue Share (RevShare)

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‍Affiliates earn a percentage of the net revenue generated by the players they refer. The standard RevShare rate starts at 25% and can increase up to 40%, depending on the volume and quality of the traffic. This model provides affiliates with ongoing earnings based on the activity of their referred players.

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Cost Per Acquisition (CPA)

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Under the CPA model, affiliates receive a fixed payment for each new player who completes a specific action, such as registration and making a deposit. The availability and terms of CPA deals are subject to negotiation and approval by a personal account manager.

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Hybrid Model

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This model combines elements of both RevShare and CPA, allowing affiliates to benefit from immediate fixed payments as well as ongoing revenue from player activity. Like the CPA model, hybrid arrangements are customized and require discussion with a dedicated account manager.

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Cookie Duration

Cookie Duration
30 days
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Payouts

Minimum Payout
$30
Payout time
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Languages

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Target Market

Geographic Target Market
GLOBAL
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1xBet has a global geographical target market, with a strong presence in:

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APAC (Asia-Pacific)

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1xBet is growing steadily across Asia-Pacific markets, with a notable presence in countries like India, Bangladesh, Vietnam, Indonesia, and Thailand. The platform offers localized betting options and promotional campaigns tailored to the interests of sports bettors and casino players in these regions.

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USA/Canada

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1xBet operates cautiously in North America due to strict gambling regulations. While it does not actively target the United States market, it accepts some players from Canada, offering sports betting and online casino games adapted to Canadian users.

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EUROPE

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Europe remains a key focus for 1xBet, especially in countries such as Germany, Portugal, Spain, and Eastern European regions including Ukraine, Russia, and the CIS (Commonwealth of Independent States) countries. The platform provides multilingual support, regional payment methods, and country-specific promotions to cater to a diverse European customer base.

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LATAM (Latin America)

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1xBet is highly active in Latin America, with a strong user base in Brazil, Mexico, Peru, and Argentina. The brand offers sports betting options tailored to regional sports favorites like soccer and basketball, alongside localized payment solutions and language support in Spanish and Portuguese.

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MEA (Middle East and Africa)

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The Middle East and Africa are emerging growth areas for 1xBet. Key markets include Nigeria, Kenya, Ghana, South Africa, and Morocco, where the brand capitalizes on the popularity of sports betting. In the Middle East, it serves markets like the UAE and Egypt by offering Arabic-language platforms and region-specific promotions.

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Affiliate Approval Process

Approval Difficulty
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Gallery

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