Partners.io
Partners.io is a crypto-focused affiliate network that manages affiliate programs for several cryptocurrency-based iGaming brands. The platform enables affiliates to promote sportsbook, casino, and live casino brands while earning performance-based commissions supported by advanced tracking and global reach.
Commission Rate & Model
Commission Rate
Up to 40%
Commission Model
RS
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Commission Structure
Tiered RevShare · NGR-based · Multi-brand
Partners.io uses a recurring Revenue Share (RevShare) model. You earn a percentage of the Net Gaming Revenue (NGR) generated by your referred real-money players. The commission is tiered, meaning your RevShare percentage increases as you deliver more first-time depositors (FTDs) in a given month.
Main model
Revenue Share (RevShare): ongoing commissions as long as the player remains active.
This is the strongest model for affiliates focused on long-term LTV rather than one-time CPA payouts.
What the % is based on
Commission is calculated on NGR (not deposits). NGR is typically derived from gameplay revenue after
key deductions (e.g., wins paid out, bonuses, fees) according to the program’s terms.
Tier trigger (most common)
Tiers are generally tied to the number of FTDs per month.
More FTDs → higher RevShare %. (Exact tier tables can vary by brand inside the portfolio.)
Brand-dependent rates
The portfolio includes multiple brands, and the maximum RevShare differs per brand.
Example: casino brands may go up to ~45%, while some sportsbook offers may cap lower (e.g., ~35%).
How to read “RevShare” correctly:
If your RevShare is 35%, you earn 35% of the player’s net revenue (NGR), not 35% of deposits. That’s why player quality and retention matter more than raw clicks.
If your RevShare is 35%, you earn 35% of the player’s net revenue (NGR), not 35% of deposits. That’s why player quality and retention matter more than raw clicks.
| Monthly FTD volume | Typical tier (casino brands) | Typical tier (sportsbook) | What it means for affiliates |
|---|---|---|---|
| 1–5 FTD | ~25% RevShare | ~25% RevShare | Entry tier. Best for testing conversion, GEO fit, and player value before scaling. |
| 6–15 FTD | ~30% RevShare | ~25–30% RevShare | Early growth tier. Typically where content sites and smaller media brands stabilize. |
| 16–30 FTD | ~35% RevShare | ~30% RevShare | Strong baseline for profitable RevShare strategies, assuming retention is healthy. |
| 31–50 FTD | ~40% RevShare | ~30–35% RevShare | High performance tier. Usually requires strong rankings or proven paid acquisition. |
| 51+ FTD | ~45% RevShare (max) | ~35% RevShare (common cap) | Top tier. Built for high-volume partners. At this level, NGR definition and retention quality become critical. |
Other commission options (when negotiated):
- CPA deals: may be available for qualified partners in certain geos, typically by manager approval.
- Sub-affiliate: some partners use a referral layer (commonly ~5%) depending on your setup.
- Hybrid: not always standard; if you need a hybrid deal (RevShare + CPA), confirm directly with your affiliate manager.
Affiliate takeaway: Partners.io is best approached as a tiered, retention-driven RevShare program.
If you can drive consistent FTD volume and your traffic produces repeat players, moving up the tiers can materially increase earnings.
Before scaling, confirm (1) the exact tier table for the brand you promote, and (2) the program’s NGR definition (deductions) so you know how “real” RevShare will perform.
Cookie Duration
Cookie Duration
30 days
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Cookie Duration & Attribution
Cookie: 30 days · iGaming account-based attribution
Partners.io uses a 30-day cookie window. In practical affiliate terms, this cookie mainly covers the time between a user clicking your tracking link and completing registration. After a user registers and becomes linked to your affiliate ID, iGaming programs typically behave like account-based tracking (players stay assigned for ongoing RevShare while active).
Cookie length (what it means)
If a user clicks your link and registers within 30 days, the registration can be attributed to you (subject to the program’s rules).
After registration
Once the player is assigned to your affiliate account, future revenue is typically tracked against that player profile
(this is why RevShare is “lifetime” as long as the player remains active).
Attribution model (important)
Attribution rules can be defined as first cookie wins or last cookie wins depending on the brand/terms.
If you are scaling, confirm the exact rule in writing with your affiliate manager.
Cross-device limitation
Cookies are browser/device-based. If a user clicks on mobile and registers later on desktop without an account-level handoff,
cookie attribution may not carry over.
| Element | How it works (affiliate view) | What to do to protect attribution |
|---|---|---|
| Cookie duration | 30 days from click to registration (standard window). | Use strong CTAs and low-friction landing pages to shorten time-to-register. |
| First vs last referrer | Can vary by brand/terms (some setups credit first cookie; others overwrite with the latest referrer). | Ask your manager: “Is attribution first-touch or last-touch within 30 days?” and keep the reply for your records. |
| Account linking | After registration, the player is usually linked to your affiliate ID for ongoing RevShare. | Drive users directly to registration pages and avoid extra hops that can break link parameters. |
| Cross-device | Cookies don’t reliably follow a user across devices/browsers unless the program has a specific solution. | Encourage “register now” on the same device, or use deep links that land close to the registration form. |
| Ad blockers / privacy | Tracking can be reduced by strict browser privacy settings or ad blockers. | Prefer clean, direct links; avoid unnecessary redirects; test tracking in Safari/iOS scenarios. |
Practical attribution tips for affiliates:
- Always use the correct tracking link for the specific brand/landing page you promote.
- Keep the click-to-register path short: fewer pages → fewer tracking breaks → higher attribution accuracy.
- Use subIDs (if available) to identify which pages/campaigns generate attributed registrations.
- Confirm the overwrite rule (first vs last) before running paid traffic or joint promotions.
Affiliate takeaway: Partners.io offers a standard 30-day cookie, and the real value comes from
account-based tracking after registration (RevShare lifetime economics). If you are scaling, confirm whether attribution is
first-touch or last-touch within the cookie window for the exact brand/offer you will promote.
Payouts
Minimum Payout
$100
Payout time
Monthly
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Payouts & Payment Methods
Monthly payouts · Crypto & FIAT ready (program positioning)
Partners.io positions payouts as fast monthly processing. In their public messaging, commissions are processed at the start of each month and paid within a short business-day window. Their Terms also describe a monthly settlement cycle with an outer payment deadline tied to working days. Practically, affiliates should expect a monthly close → calculation → payout workflow rather than instant/on-demand withdrawals.
Payout frequency
Monthly (standard for iGaming). Your earnings are typically finalized after month-end reconciliation.
Payment speed (expectation)
Positioned as “fast” monthly payments: processed at the start of each month and paid within a business-day window.
Terms also reference payment by a working-day cutoff.
Payment methods
Program marketing highlights Crypto & FIAT ready. Available payout methods can vary by affiliate account setup,
region, and the selected brand/offer inside the portfolio.
What can delay payouts
Standard iGaming factors: compliance checks, traffic-quality review, missing payment details, or investigations can delay or pause payouts.
Affiliate note (important):
Public sources across the industry sometimes conflict on “exact methods” (e.g., crypto-only vs. crypto+fiat). The most reliable source is always your affiliate dashboard payout settings and your affiliate manager confirmation.
Public sources across the industry sometimes conflict on “exact methods” (e.g., crypto-only vs. crypto+fiat). The most reliable source is always your affiliate dashboard payout settings and your affiliate manager confirmation.
| Item | How it works | What affiliates should do |
|---|---|---|
| Payout schedule | Monthly settlement. Commissions are calculated after month-end and paid after processing at the start of the new month. Terms also define a working-day deadline if payment is not made earlier. | Plan cash flow on monthly cycles. Don’t treat it like weekly/instant iGaming programs. |
| Payment methods | The program promotes Crypto & FIAT ready. Specific options may depend on your account, region, and brand/offer. | Check payout settings inside the affiliate portal and confirm available methods (crypto vs fiat rails) with your manager. |
| Minimum payout threshold | Public listings vary on whether a minimum applies. In many iGaming setups, the effective “minimum” is driven by method-specific rules or internal compliance triggers. | Verify your exact minimum threshold inside the dashboard and keep a screenshot for internal finance tracking. |
| Verification (KYC / payment details) | Terms commonly allow the operator to request verification and to delay/withhold payouts if payment details are incomplete or if there is an investigation (fraud/compliance). | Add payout details early, keep them consistent, and be ready to provide verification docs if you scale. |
| Common payout issues | Missing payment details, compliance flags, restricted GEO traffic, or disputed conversions can cause payout delays. | Use subIDs, keep clean traffic sources, and clarify restricted GEOs before launching paid traffic. |
Practical payout tips for affiliates (to avoid delays):
- Set payout details immediately after approval (don’t wait until the first withdrawal).
- Keep business details consistent (name/company, email, wallet/bank details).
- Ask your manager about method availability (crypto and/or fiat rails) for your region.
- Validate GEO restrictions before scaling (a common reason for commission disputes in iGaming).
- Document everything: payout method, minimum threshold, and your manager’s confirmation for internal bookkeeping.
Affiliate takeaway: Partners.io is a monthly payout program positioned as “fast” at the start of each month.
Payment methods are marketed as Crypto & FIAT ready, but the exact options and thresholds can vary by account and offer.
For accuracy, verify your payout method(s) and minimum threshold inside the affiliate portal and confirm any edge cases with your affiliate manager.
Languages
English
French
German
Spanish
Portuguese
Thai
Target Market
Geographic Target Market
EUROPE
Best for
Casino Players from Asia
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Target Market
35+ markets · 10+ languages (program positioning)
Partners.io is positioned as a global iGaming / crypto-gaming affiliate program operating across 35+ markets with 10+ languages. In practice, the “target market” for affiliates is best understood as: where crypto gambling demand is strong and where the specific brand you promote is allowed/licensed.
Best-fit audience
Crypto-friendly casino and sportsbook users: players who are comfortable with crypto deposits/withdrawals,
and who respond well to bonuses, VIP programs, and ongoing promotions.
Best-fit affiliate types
iGaming SEO sites, crypto communities, bonus/deal portals, streamers, and experienced paid traffic teams
(only where gambling advertising is legally compliant).
Core regional demand pockets
The portfolio and messaging commonly align with Asia (notably parts of East/SE Asia),
plus selected markets in Europe, LATAM, and Africa.
What changes by brand
Allowed countries can differ between the brands inside Partners.io. Always validate
GEO eligibility and traffic rules for the specific offer you’ll promote.
| Region | Country examples (common demand) | Why it works / what to target |
|---|---|---|
| Asia (high priority) | Japan, South Korea, parts of Southeast Asia (e.g., Philippines, Thailand, Vietnam), Singapore | Strong interest in crypto and online gaming in many markets. Best angles: localized casino comparisons, payment-method pages, VIP/promotions, sportsbook seasonal events. |
| Europe (select markets) | Selected EU / EEA markets where crypto gambling offers are permitted (case-by-case) | Higher-value players in some markets, but stricter compliance. Best angles: responsible gambling messaging, licensed-market positioning, and clear bonus T&Cs. |
| LATAM | Selected Spanish/Portuguese-speaking markets (case-by-case) | Growing iGaming demand and strong mobile usage. Best angles: localized landing pages, mobile-first offers, and popular sports betting content. |
| Africa (select markets) | Selected markets with active betting culture (case-by-case) | Sports betting demand can be strong. Focus on mobile UX, fast payouts, and clear onboarding steps. |
GEO compliance notes (important for affiliates):
- Always verify allowed countries per brand: portfolio programs can have different geo rules for each brand/offer.
- Avoid restricted jurisdictions: some countries are commonly excluded in crypto gambling offers (varies by brand and licensing).
- Traffic source matters: paid ads and brand bidding rules can differ by geo and by marketing platform policy.
Affiliate takeaway: Treat Partners.io as a global program with strong Asian alignment, then narrow your strategy:
pick 1–2 priority geos where you can legally promote gambling, validate that the specific brand offer is accepted,
and build geo-specific content (bonus guides, payment methods, casino comparisons, sportsbook events) to improve conversion.
Affiliate Approval Process
Approval Difficulty
Medium
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Affiliate Approval Requirements
Application → Compliance checks → Payout verification
Partners.io uses a standard affiliate onboarding flow: you create an account, accept the affiliate terms, and your partnership is subject to compliance rules (traffic quality, policy compliance, and verification where required). The program also reserves the right to freeze payouts during investigations and request additional verification for certain withdrawal scenarios.
Step 1 — Create an affiliate account
Register with email/username and accept the Terms & Conditions. You’ll then access the affiliate portal to generate tracking links.
Step 2 — Add your promotion details
Provide your website(s) / channel(s) and describe your traffic sources. This helps the program align you with the correct brands and GEO rules.
Step 3 — Compliance & traffic quality checks
Your account and traffic may be reviewed for compliance (e.g., prohibited regions, misleading claims, incentivized/fraudulent traffic).
Step 4 — Verification for payouts (when required)
Before or during withdrawals, additional verification may be requested, especially for higher-value withdrawals or compliance checks.
| Requirement | What they want | What you should prepare |
|---|---|---|
| Valid affiliate account | A complete registration with acceptance of the affiliate terms and accurate contact details. | Use real business contact info. Keep your login + contact email consistent for manager communication. |
| Promotion channels | Clear information about how you will promote (SEO site, community, social, paid ads, etc.). | Your website URL(s), social/channel links, and a short traffic explanation (top GEOs, content type, acquisition model). |
| Compliance & traffic quality | Policy-compliant promotion, legitimate users, and adherence to restricted GEO rules and brand terms. | A compliance-safe funnel: no misleading “guaranteed wins”, clear bonus terms, age gating where relevant, and no forbidden ad methods. |
| Verification for withdrawals | The right to request additional verification/KYC for certain withdrawal cases and to pause payouts during investigations. | Be ready to provide standard verification documents if asked (especially if you plan to scale and withdraw larger amounts). |
Common reasons for delays or rejection (affiliate-side):
- Missing or unclear promotion channel details (no website/social proof, vague traffic explanation).
- High-risk traffic sources (misleading ads, incentivized signups, suspicious conversions).
- Promotion into restricted countries or violations of gambling advertising rules.
- Payout verification issues (mismatched details, incomplete verification when requested).
Affiliate takeaway: If you want fast approval and smooth payouts, submit a complete profile (channels + GEOs + traffic sources),
promote only where you’re allowed to advertise gambling, and keep your funnel compliant. If you’re scaling, expect that the program may request
additional verification for withdrawals and can freeze payouts during investigations.
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