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Partners.io

Partners.io is a crypto-focused affiliate network that manages affiliate programs for several cryptocurrency-based iGaming brands. The platform enables affiliates to promote sportsbook, casino, and live casino brands while earning performance-based commissions supported by advanced tracking and global reach.

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Category
Gambling
Rating
7.2 / 10
Commission
Up to 40%
Commission Model
RS
CPA
Hybrid
Cookie Duration
30 days
E-Mail
support@partners.io
Software
Proprietary Software

Affiliate Program Overview

Commission Structure

Cookie Duration & Attribution

Target Market & Languages

Payouts & Payment Methods

Affiliate Approval Requirements

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Partners.io – Rating Breakdown
Overall: 7.2 / 10
Category: iGaming / Crypto Casino Affiliate Program
Commission Model: Recurring Revenue Share (tiered) · Cookie: 30 days · Best For: Casino & crypto gambling affiliates

Partners.io is structured around recurring Revenue Share (RevShare), which is the strongest commission type for iGaming affiliates when player retention is good. Instead of earning a one-time payout, you earn a share of revenue generated by your referred players over time.

What makes the model attractive:

  • Recurring earnings: you earn as long as the player stays active (higher lifetime value).
  • Tiered structure: higher performance unlocks higher RevShare percentages.
  • Portfolio angle: multiple brands can help match different geos and player preferences.

For affiliates who can drive quality depositing traffic, recurring RevShare is one of the most profitable models in affiliate marketing. The main determinant becomes player quality and long-term retention rather than just click volume.

Why not 10: the highest tiers are typically performance-based and not guaranteed for every partner from day one. Exact net revenue definitions and brand-level deductions can also impact real earnings.

Cookie duration: 30 days.

A 30-day cookie is a standard attribution window. In iGaming, the cookie mostly matters for the period between a user clicking your link and registering their account. After registration, tracking is effectively account-based for ongoing RevShare.

Affiliate takeaway: 30 days is fine for most iGaming funnels, but it’s not a competitive advantage versus programs offering 60–90 day cookies or lifetime tracking.

Partners.io follows a monthly payout cycle, which is typical for iGaming affiliate programs. Monthly payouts can be reliable if the terms are clear and the operator has consistent settlement practices.

What affiliates should expect in practice:

  • Monthly settlement: commissions are calculated after month-end.
  • Payment timing: paid after processing (not weekly/instant).
  • Operational reality: chargebacks, fraud reviews, and compliance checks can affect final confirmed commission.
Why not 9–10: payout cadence is not weekly or on-demand. Even if reliable, the cycle is still “standard” rather than elite.

Transparency is strong for an iGaming portfolio program. The program communicates a clear overall model (tiered RevShare), and the affiliate platform positioning is built around performance reporting and insight.

What’s clear:

  • Commission model and recurring nature of RevShare
  • That tiers exist and performance affects your rate
  • Professional affiliate portal with reporting and tracking
Why not 9–10: the best transparency includes full public tier tables + complete NGR definitions and deduction rules per brand (and this often still requires manager confirmation in iGaming).

The score is calculated using following formula:

(Trustpilot Score × 0.7) + (Internal Review Score × 0.3)

Important conversion rule (your methodology):
Trustpilot uses a 1–5 star scale. Your directory uses 1–10.
Therefore the Trustpilot value must be converted: Trustpilot Stars × 2.

Because Partners.io is a portfolio, trust is best assessed using the main consumer-facing brands you’ll actually send traffic to. A practical snapshot uses representative Trustpilot ratings from key brands, then averages them to create a blended portfolio sentiment.

  • Trustpilot portfolio snapshot (examples): 3.0★, 1.4★, 2.3★, 2.2★
  • Average Trustpilot rating: (3.0 + 1.4 + 2.3 + 2.2) / 4 = 2.225★
  • Converted to 1–10: 2.225 × 2 = 4.45 / 10
  • Internal review score: 7.6 / 10
Calculation:
(4.45 × 0.7) + (7.6 × 0.3)
= 3.115 + 2.28
= 5.395 → rounded up to nearest 0.1 = 5.4 / 10
Affiliate takeaway: brand trust is moderate on a blended portfolio basis. If you plan to scale aggressively, pick a primary brand and validate its trust footprint in your target GEO before committing to a long-term RevShare strategy.

Product appeal is strong if your audience matches the niche: crypto casinos and crypto sports betting offers tend to convert well with the right user type. The recurring RevShare model also benefits from strong player retention.

Best-fit audiences:

  • Crypto holders comfortable with gambling products
  • Casino content readers (slots/live-casino audiences)
  • Bonus/offer researchers and comparison shoppers
  • Sports bettors looking for crypto-friendly platforms
Why not 9–10: conversion depends heavily on GEO acceptance, payment-method availability, and brand strength in the specific market you target.

The program is designed for affiliates and is generally easy to promote for experienced iGaming marketers. Promotion success depends on compliance (gambling advertising restrictions vary by country and traffic source).

What makes promotion easier:

  • Clear niche positioning (crypto gambling) — easy to target specific intent
  • Portfolio structure — you can select the best-matching brand for your audience
  • Standard affiliate tooling (tracking dashboard, creatives, reporting)
Compliance note: if you operate paid traffic, always verify what is allowed in your GEO and your platform policies. Ease of promotion is high only when compliance is handled correctly.

(Higher score = less competition)

Competition is meaningful in crypto iGaming. The biggest “money keywords” are crowded, but there are still opportunities in long-tail intent and geo-language segmentation.

  • Highly competitive: “best crypto casino”, “crypto sportsbook”, “casino bonus” in English markets.
  • Better angles: specific payment methods, game/provider pages, country pages, responsible gaming comparisons, “how-to” content.
  • Practical reality: strong content + authority (or a unique acquisition channel) is usually required to win consistently.

Support is positioned as a strength, with an emphasis on affiliate managers and market guidance. In iGaming, support quality matters for tracking clarity, geo restrictions, deal upgrades, and payout confirmations.

Best use of affiliate support:

  • Confirm your starting tier and the exact requirements to move up
  • Verify GEO acceptance and traffic-method restrictions
  • Clarify NGR/RevShare definitions to understand real earnings
  • Resolve tracking discrepancies quickly (important for paid traffic and scale)
Why not 9–10: “best-in-class” support is typically proactive optimization with custom creatives/landings and frequent performance reviews.
🟠 Final Verdict
Partners.io is a strong option for iGaming affiliates who want recurring RevShare and a crypto-focused portfolio. The program’s monetization potential is solid, especially for affiliates who can drive quality depositing traffic and optimize for retention. The main limitation is that brand trust is mixed on a portfolio basis, so smart brand selection and GEO targeting matter.
Weighted score (internal):
Commission 8.5×0.20 + Cookie 5.0×0.05 + Payout 7.0×0.20 + Transparency 8.0×0.10 + Trust 5.4×0.20 + Product 8.0×0.10 + Ease 8.0×0.07 + Competition 5.0×0.03 + Support 8.0×0.05
= 1.70 + 0.25 + 1.40 + 0.80 + 1.08 + 0.80 + 0.56 + 0.15 + 0.40 = 7.14
Rounded up to nearest 0.1 = 7.2 / 10
Commission Structure
Tiered RevShare · NGR-based · Multi-brand

Partners.io uses a recurring Revenue Share (RevShare) model. You earn a percentage of the Net Gaming Revenue (NGR) generated by your referred real-money players. The commission is tiered, meaning your RevShare percentage increases as you deliver more first-time depositors (FTDs) in a given month.

Main model Revenue Share (RevShare): ongoing commissions as long as the player remains active. This is the strongest model for affiliates focused on long-term LTV rather than one-time CPA payouts.
What the % is based on Commission is calculated on NGR (not deposits). NGR is typically derived from gameplay revenue after key deductions (e.g., wins paid out, bonuses, fees) according to the program’s terms.
Tier trigger (most common) Tiers are generally tied to the number of FTDs per month. More FTDs → higher RevShare %. (Exact tier tables can vary by brand inside the portfolio.)
Brand-dependent rates The portfolio includes multiple brands, and the maximum RevShare differs per brand. Example: casino brands may go up to ~45%, while some sportsbook offers may cap lower (e.g., ~35%).
How to read “RevShare” correctly:
If your RevShare is 35%, you earn 35% of the player’s net revenue (NGR), not 35% of deposits. That’s why player quality and retention matter more than raw clicks.
Monthly FTD volume Typical tier (casino brands) Typical tier (sportsbook) What it means for affiliates
1–5 FTD ~25% RevShare ~25% RevShare Entry tier. Best for testing conversion, GEO fit, and player value before scaling.
6–15 FTD ~30% RevShare ~25–30% RevShare Early growth tier. Typically where content sites and smaller media brands stabilize.
16–30 FTD ~35% RevShare ~30% RevShare Strong baseline for profitable RevShare strategies, assuming retention is healthy.
31–50 FTD ~40% RevShare ~30–35% RevShare High performance tier. Usually requires strong rankings or proven paid acquisition.
51+ FTD ~45% RevShare (max) ~35% RevShare (common cap) Top tier. Built for high-volume partners. At this level, NGR definition and retention quality become critical.

Other commission options (when negotiated):

  • CPA deals: may be available for qualified partners in certain geos, typically by manager approval.
  • Sub-affiliate: some partners use a referral layer (commonly ~5%) depending on your setup.
  • Hybrid: not always standard; if you need a hybrid deal (RevShare + CPA), confirm directly with your affiliate manager.
Affiliate takeaway: Partners.io is best approached as a tiered, retention-driven RevShare program. If you can drive consistent FTD volume and your traffic produces repeat players, moving up the tiers can materially increase earnings. Before scaling, confirm (1) the exact tier table for the brand you promote, and (2) the program’s NGR definition (deductions) so you know how “real” RevShare will perform.
Cookie Duration & Attribution
Cookie: 30 days · iGaming account-based attribution

Partners.io uses a 30-day cookie window. In practical affiliate terms, this cookie mainly covers the time between a user clicking your tracking link and completing registration. After a user registers and becomes linked to your affiliate ID, iGaming programs typically behave like account-based tracking (players stay assigned for ongoing RevShare while active).

Cookie length (what it means) If a user clicks your link and registers within 30 days, the registration can be attributed to you (subject to the program’s rules).
After registration Once the player is assigned to your affiliate account, future revenue is typically tracked against that player profile (this is why RevShare is “lifetime” as long as the player remains active).
Attribution model (important) Attribution rules can be defined as first cookie wins or last cookie wins depending on the brand/terms. If you are scaling, confirm the exact rule in writing with your affiliate manager.
Cross-device limitation Cookies are browser/device-based. If a user clicks on mobile and registers later on desktop without an account-level handoff, cookie attribution may not carry over.
Element How it works (affiliate view) What to do to protect attribution
Cookie duration 30 days from click to registration (standard window). Use strong CTAs and low-friction landing pages to shorten time-to-register.
First vs last referrer Can vary by brand/terms (some setups credit first cookie; others overwrite with the latest referrer). Ask your manager: “Is attribution first-touch or last-touch within 30 days?” and keep the reply for your records.
Account linking After registration, the player is usually linked to your affiliate ID for ongoing RevShare. Drive users directly to registration pages and avoid extra hops that can break link parameters.
Cross-device Cookies don’t reliably follow a user across devices/browsers unless the program has a specific solution. Encourage “register now” on the same device, or use deep links that land close to the registration form.
Ad blockers / privacy Tracking can be reduced by strict browser privacy settings or ad blockers. Prefer clean, direct links; avoid unnecessary redirects; test tracking in Safari/iOS scenarios.

Practical attribution tips for affiliates:

  • Always use the correct tracking link for the specific brand/landing page you promote.
  • Keep the click-to-register path short: fewer pages → fewer tracking breaks → higher attribution accuracy.
  • Use subIDs (if available) to identify which pages/campaigns generate attributed registrations.
  • Confirm the overwrite rule (first vs last) before running paid traffic or joint promotions.
Affiliate takeaway: Partners.io offers a standard 30-day cookie, and the real value comes from account-based tracking after registration (RevShare lifetime economics). If you are scaling, confirm whether attribution is first-touch or last-touch within the cookie window for the exact brand/offer you will promote.
English
French
German
Spanish
Portuguese
Thai
Target Market
35+ markets · 10+ languages (program positioning)

Partners.io is positioned as a global iGaming / crypto-gaming affiliate program operating across 35+ markets with 10+ languages. In practice, the “target market” for affiliates is best understood as: where crypto gambling demand is strong and where the specific brand you promote is allowed/licensed.

Best-fit audience Crypto-friendly casino and sportsbook users: players who are comfortable with crypto deposits/withdrawals, and who respond well to bonuses, VIP programs, and ongoing promotions.
Best-fit affiliate types iGaming SEO sites, crypto communities, bonus/deal portals, streamers, and experienced paid traffic teams (only where gambling advertising is legally compliant).
Core regional demand pockets The portfolio and messaging commonly align with Asia (notably parts of East/SE Asia), plus selected markets in Europe, LATAM, and Africa.
What changes by brand Allowed countries can differ between the brands inside Partners.io. Always validate GEO eligibility and traffic rules for the specific offer you’ll promote.
Region Country examples (common demand) Why it works / what to target
Asia (high priority) Japan, South Korea, parts of Southeast Asia (e.g., Philippines, Thailand, Vietnam), Singapore Strong interest in crypto and online gaming in many markets. Best angles: localized casino comparisons, payment-method pages, VIP/promotions, sportsbook seasonal events.
Europe (select markets) Selected EU / EEA markets where crypto gambling offers are permitted (case-by-case) Higher-value players in some markets, but stricter compliance. Best angles: responsible gambling messaging, licensed-market positioning, and clear bonus T&Cs.
LATAM Selected Spanish/Portuguese-speaking markets (case-by-case) Growing iGaming demand and strong mobile usage. Best angles: localized landing pages, mobile-first offers, and popular sports betting content.
Africa (select markets) Selected markets with active betting culture (case-by-case) Sports betting demand can be strong. Focus on mobile UX, fast payouts, and clear onboarding steps.

GEO compliance notes (important for affiliates):

  • Always verify allowed countries per brand: portfolio programs can have different geo rules for each brand/offer.
  • Avoid restricted jurisdictions: some countries are commonly excluded in crypto gambling offers (varies by brand and licensing).
  • Traffic source matters: paid ads and brand bidding rules can differ by geo and by marketing platform policy.
Affiliate takeaway: Treat Partners.io as a global program with strong Asian alignment, then narrow your strategy: pick 1–2 priority geos where you can legally promote gambling, validate that the specific brand offer is accepted, and build geo-specific content (bonus guides, payment methods, casino comparisons, sportsbook events) to improve conversion.
Bitcoin
Payouts & Payment Methods
Monthly payouts · Crypto & FIAT ready (program positioning)

Partners.io positions payouts as fast monthly processing. In their public messaging, commissions are processed at the start of each month and paid within a short business-day window. Their Terms also describe a monthly settlement cycle with an outer payment deadline tied to working days. Practically, affiliates should expect a monthly close → calculation → payout workflow rather than instant/on-demand withdrawals.

Payout frequency Monthly (standard for iGaming). Your earnings are typically finalized after month-end reconciliation.
Payment speed (expectation) Positioned as “fast” monthly payments: processed at the start of each month and paid within a business-day window. Terms also reference payment by a working-day cutoff.
Payment methods Program marketing highlights Crypto & FIAT ready. Available payout methods can vary by affiliate account setup, region, and the selected brand/offer inside the portfolio.
What can delay payouts Standard iGaming factors: compliance checks, traffic-quality review, missing payment details, or investigations can delay or pause payouts.
Affiliate note (important):
Public sources across the industry sometimes conflict on “exact methods” (e.g., crypto-only vs. crypto+fiat). The most reliable source is always your affiliate dashboard payout settings and your affiliate manager confirmation.
Item How it works What affiliates should do
Payout schedule Monthly settlement. Commissions are calculated after month-end and paid after processing at the start of the new month. Terms also define a working-day deadline if payment is not made earlier. Plan cash flow on monthly cycles. Don’t treat it like weekly/instant iGaming programs.
Payment methods The program promotes Crypto & FIAT ready. Specific options may depend on your account, region, and brand/offer. Check payout settings inside the affiliate portal and confirm available methods (crypto vs fiat rails) with your manager.
Minimum payout threshold Public listings vary on whether a minimum applies. In many iGaming setups, the effective “minimum” is driven by method-specific rules or internal compliance triggers. Verify your exact minimum threshold inside the dashboard and keep a screenshot for internal finance tracking.
Verification (KYC / payment details) Terms commonly allow the operator to request verification and to delay/withhold payouts if payment details are incomplete or if there is an investigation (fraud/compliance). Add payout details early, keep them consistent, and be ready to provide verification docs if you scale.
Common payout issues Missing payment details, compliance flags, restricted GEO traffic, or disputed conversions can cause payout delays. Use subIDs, keep clean traffic sources, and clarify restricted GEOs before launching paid traffic.

Practical payout tips for affiliates (to avoid delays):

  • Set payout details immediately after approval (don’t wait until the first withdrawal).
  • Keep business details consistent (name/company, email, wallet/bank details).
  • Ask your manager about method availability (crypto and/or fiat rails) for your region.
  • Validate GEO restrictions before scaling (a common reason for commission disputes in iGaming).
  • Document everything: payout method, minimum threshold, and your manager’s confirmation for internal bookkeeping.
Affiliate takeaway: Partners.io is a monthly payout program positioned as “fast” at the start of each month. Payment methods are marketed as Crypto & FIAT ready, but the exact options and thresholds can vary by account and offer. For accuracy, verify your payout method(s) and minimum threshold inside the affiliate portal and confirm any edge cases with your affiliate manager.
Affiliate Approval Requirements
Application → Compliance checks → Payout verification

Partners.io uses a standard affiliate onboarding flow: you create an account, accept the affiliate terms, and your partnership is subject to compliance rules (traffic quality, policy compliance, and verification where required). The program also reserves the right to freeze payouts during investigations and request additional verification for certain withdrawal scenarios.

Step 1 — Create an affiliate account Register with email/username and accept the Terms & Conditions. You’ll then access the affiliate portal to generate tracking links.
Step 2 — Add your promotion details Provide your website(s) / channel(s) and describe your traffic sources. This helps the program align you with the correct brands and GEO rules.
Step 3 — Compliance & traffic quality checks Your account and traffic may be reviewed for compliance (e.g., prohibited regions, misleading claims, incentivized/fraudulent traffic).
Step 4 — Verification for payouts (when required) Before or during withdrawals, additional verification may be requested, especially for higher-value withdrawals or compliance checks.
Requirement What they want What you should prepare
Valid affiliate account A complete registration with acceptance of the affiliate terms and accurate contact details. Use real business contact info. Keep your login + contact email consistent for manager communication.
Promotion channels Clear information about how you will promote (SEO site, community, social, paid ads, etc.). Your website URL(s), social/channel links, and a short traffic explanation (top GEOs, content type, acquisition model).
Compliance & traffic quality Policy-compliant promotion, legitimate users, and adherence to restricted GEO rules and brand terms. A compliance-safe funnel: no misleading “guaranteed wins”, clear bonus terms, age gating where relevant, and no forbidden ad methods.
Verification for withdrawals The right to request additional verification/KYC for certain withdrawal cases and to pause payouts during investigations. Be ready to provide standard verification documents if asked (especially if you plan to scale and withdraw larger amounts).

Common reasons for delays or rejection (affiliate-side):

  • Missing or unclear promotion channel details (no website/social proof, vague traffic explanation).
  • High-risk traffic sources (misleading ads, incentivized signups, suspicious conversions).
  • Promotion into restricted countries or violations of gambling advertising rules.
  • Payout verification issues (mismatched details, incomplete verification when requested).
Affiliate takeaway: If you want fast approval and smooth payouts, submit a complete profile (channels + GEOs + traffic sources), promote only where you’re allowed to advertise gambling, and keep your funnel compliant. If you’re scaling, expect that the program may request additional verification for withdrawals and can freeze payouts during investigations.