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Super Partners

Super Partners is a solid iGaming & sportsbook affiliate program with clearly documented payout terms, defined Net Revenue rules, and a compliance-first approach. The main weaknesses are the lack of a clearly published cookie-length statement and the competitive intensity of the niche. Overall, it’s best suited to affiliates who can meet compliance requirements and drive consistent new active players.

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Category
Gambling
Rating
7.5 / 10
Commission
Up to 50%
Commission Model
RS
CPA
Hybrid
Cookie Duration
30 days
E-Mail
support@buffalopartners.com
Software
Proprietary Software

Affiliate Program Overview

Commission Structure

Cookie Duration & Attribution

Target Market & Languages

Payouts & Payment Methods

Affiliate Approval Requirements

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Super Partners Affiliate Program Review

Super Partners is an iGaming & sportsbook affiliate program positioned within the Super Group ecosystem, promoting multiple casino and sports brands. This review follows the fixed Affiliates Directory weighting model (Commission, Cookie, Payouts, Transparency, Brand Trust, Product Appeal, Ease of Promotion, Competition, Support).
Category: iGaming & Sportsbook Affiliate Program
Super Partners – Rating Breakdown
Overall: 7.5 / 10

Super Partners supports Revenue Share, CPA, and Hybrid deal structures (RevShare is positioned as the long-term option; CPA/Hybrid are available depending on agreed criteria).

  • RevShare baseline in terms: affiliates are entitled to 25% commission on Net Revenue for the Casino & Sport deal.
  • Performance downside: the terms include a volume-based reduction schedule if minimum new active customers are not met over time (6–24 months), potentially reducing RevShare significantly.
  • Negative balance logic: standard negative Net Revenue is set to zero, but fraud-related negative balances can carry over, and a high-roller policy can carry forward player-specific negative balances.
Why not 9–10: while RevShare can be lifetime-value in practice, the published terms emphasize a baseline 25% and include performance-based reductions, which lowers predictability versus top-tier programs with consistently high published tiers.

The public terms/FAQ content does not clearly expose an explicit “cookie length” value that can be verified directly in writing.

Because cookie duration is not clearly stated in the publicly accessible content, this score is kept conservative. Many iGaming programs effectively operate with long attribution once a player registers, but we only score what is explicitly verifiable.

How to improve this score: if Super Partners confirms lifetime or a defined long cookie (e.g., 6–12 months) in writing, this score should be updated upward immediately.

The affiliate terms define a clear payout schedule and thresholds:

  • Payout timing: commissions earned in the previous month are processed by the 10th working day of the following month.
  • Verification hold: changes to payment methods may require verification, and payments to unverified accounts can remain pending until verified.
  • Thresholds: bank wire requires €700 (or equivalent) unless you request a lower wire payout and accept associated costs; web-wallet minimum is €100.
  • Multiple currencies: payments can be made in several currencies (USD/GBP/EUR/AUD/CAD and others listed as available).
Why not 8–10: terms are clear, but this is still a monthly cycle (not weekly/instant), and the €700 wire threshold is high for smaller affiliates.

Transparency is strong on the rules that matter:

  • Detailed definitions of Net Revenue and how it’s calculated.
  • Clear payout timing, thresholds, verification requirements, and negative balance / high-roller logic.
  • Published Code of Conduct and marketing compliance expectations.
What’s missing publicly: a clearly visible cookie-length statement and a simple public tier table for RevShare (beyond the baseline in terms).

The score is calculated using following formula:

(Trustpilot Score × 0.7) + (Internal Review Score × 0.3)

  • Trustpilot-based score: capped at 7 / 10 (limited / not widely reviewed under a single clear Trustpilot profile).
  • Internal review score: 8.3 / 10
Result: (7 × 0.7) + (8.3 × 0.3) = 4.9 + 2.49 = 7.39 → 7.4 / 10 (rounded up to 0.1)

Super Partners promotes a portfolio of casino and sports brands and positions itself as part of a larger group with multi-jurisdiction licensing and strong retention economics.

  • High demand vertical: iGaming + sportsbook
  • Brand portfolio supports geo/segment testing
  • Retention matters heavily for RevShare economics
Why not 10: appeal can vary by geo and by brand, and affiliates must match the correct brand/license to their target market.

Promotion is viable but compliance-heavy, which is typical for regulated iGaming:

  • Age-gating and audience verification requirements are explicit (including audience data proof for UK activity).
  • Marketing guidelines outline country-specific restrictions and responsible gambling requirements.
  • Marketing materials are provided via the program platform, newsletters, and account managers.
Practical take: workable for experienced iGaming affiliates, but not plug-and-play for beginners due to compliance constraints.

(Higher score = less competition)

The iGaming + sportsbook affiliate niche is highly competitive in SEO, paid media, and content. Strong results typically require authority, paid acquisition expertise, or a differentiated geo/angle.

Support is positioned as responsive, with contact routes available for affiliates and a stated aim to respond within 24 hours for unanswered questions. In regulated iGaming, support quality also matters for compliance approvals, brand/geo mapping, and custom deals.

🟠 Final Verdict
Good Program · 7.5 / 10
Super Partners is a solid iGaming & sportsbook affiliate program with clearly documented payout terms, defined Net Revenue rules, and a compliance-first approach. The main weaknesses are the lack of a clearly published cookie-length statement and the competitive intensity of the niche. Overall, it’s best suited to affiliates who can meet compliance requirements and drive consistent new active players.

The Super Partners affiliate program offers a flexible, performance-based commission structure designed to accommodate different affiliate acquisition strategies. The program primarily focuses on long-term partnerships through lifetime revenue share, while also supporting CPA and hybrid models for qualified affiliates.

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Revenue Share (RevShare)

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Revenue share is the core and most commonly used commission model within the Super Partners affiliate program. Affiliates earn a percentage of the net gaming revenue generated by players they refer, calculated after bonuses, fees, and applicable operational costs.

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  • Starting revenue share: typically around 25%
  • Mid-tier levels: commonly 30%–40%, depending on monthly performance
  • Top-tier revenue share: can reach up to 50% for high-performing affiliates

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Revenue share commissions are lifetime-based, meaning affiliates continue earning commissions for as long as referred players remain active and generate revenue. This model strongly favors SEO-driven websites, content platforms, and long-term traffic strategies, where player retention and lifetime value are key performance indicators.

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Cost-Per-Acquisition (CPA)

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Super Partners also offers CPA commission models, though these are not publicly fixed and are available on a case-by-case basis. CPA deals typically involve a one-time fixed payment for each qualified player, subject to criteria such as account verification, minimum deposit amount, or wagering activity.

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CPA agreements are generally offered to:

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  • Affiliates with proven traffic quality
  • Media buyers running paid acquisition campaigns
  • Partners targeting specific high-value geographies

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Exact CPA values depend on factors such as traffic source, country, compliance requirements, and historical performance, and must be confirmed directly with an affiliate manager.

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Hybrid (CPA + Revenue Share)

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For experienced affiliates, Super Partners supports hybrid commission models, which combine:

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  • An upfront CPA payout, and
  • An ongoing revenue share percentage on player activity

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Hybrid structures are designed to balance short-term cash flow with long-term earning potential. These deals are not standard, require approval, and are typically reserved for affiliates with established performance history or high-volume traffic.

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Cookie Duration & Attribution How tracking works, what is clearly stated, and what is not publicly defined
Cookie length: not stated

Super Partners uses an Affiliate ID (unique tracking identifier) to track referred customers. The publicly available terms explain that commissions are payable only when a referred customer (1) opens an account and (2) wagers. What is not clearly published in an explicit “X-day cookie” format is the cookie duration window between the click and the successful registration.

Tracking identifier: Affiliate ID Commission trigger: registration + wagering Public cookie days: not specified Best approach: “click → register now”
Tracking element What we can confirm What affiliates should do
Cookie duration No explicit cookie length (e.g., 30/60/90 days) is clearly stated in the publicly accessible terms/FAQ content. Treat this as a short-to-standard click window until confirmed otherwise. Push “register now” flows.
Attribution mechanism Super Partners issues an Affiliate ID used to accurately track customer activity tied to the affiliate. Use only official tracking links and keep your landing path clean (avoid multi-redirect chains).
When commission is earned Commission is payable only if a customer opens an account and wagers. Pre-qualify traffic: send bettors to sportsbook pages and casino users to casino pages to reach “wager” faster.
Post-registration linkage Once a customer is registered through your tracking, value is generated from activity (subject to program terms). However, the public documents do not provide a simple “lifetime attribution guarantee” statement in cookie terms. Assume attribution is strongest when the user registers immediately after clicking. Don’t rely on long delayed purchases.
Common attribution loss causes As with most programs, tracking can be weakened by cookie deletion, ad blockers, cross-device journeys, or users returning via another affiliate/source before registering. Use strong CTAs near the link, reduce steps to signup, and avoid telling users to “come back later and search the brand”.
What “counts” as a credited player (simple)
  • User clicks your Super Partners tracking link (Affiliate ID)
  • User registers an account with the merchant/brand
  • User places wagers (commission becomes payable under the terms)
Best practices to maximize attribution
  • Use “high intent” landing pages (review → signup CTA → registration)
  • Segment by GEO and send to the correct licensed brand/offer
  • Avoid extra redirects and link shorteners when possible
  • Don’t rely on long consideration cycles (assume short/standard window)
Practical recommendation:
Until Super Partners provides a written cookie-day value (e.g., 30/60/90 days) in a publicly accessible place, treat the program as registration-driven attribution. Your goal should be to convert the click into a signup in the same session or within a short decision window.
Affiliate takeaway: Super Partners clearly defines the commission trigger (registration + wagering) and uses an Affiliate ID tracking approach. The only major attribution gap is that a specific cookie length is not clearly stated in public materials—so affiliates should optimize for fast registration and avoid delayed-conversion strategies.
English
Target Market Where Super Partners is realistically strongest, and which GEOs affiliates should prioritize
iGaming + Sportsbook

Super Partners is built for affiliates operating in regulated iGaming and sportsbook markets. The program runs multiple brands and licensed jurisdictions, and it publishes detailed marketing/compliance guidance for several regions. Practically, this is not a “global everywhere” offer — it performs best when affiliates align traffic with the correct licensed market, brand availability, and local advertising rules.

Best for: regulated GEO traffic Works for: casino + sportsbook intent Requires: country-specific compliance Strong: mature iGaming audiences
Best-fit affiliate audiences
  • Sports bettors: match previews, odds portals, tipster communities, sports news funnels
  • Casino players: slots/live casino content, bonus explainers (within local rules)
  • High-intent comparison users: “best bookmaker”, “best casino”, “brand vs brand” pages
  • Loyalty/CRM traffic: email lists and returning audiences (compliance dependent)
Traffic types that usually work best
  • SEO (local + regulated SERPs, review/comparison intent)
  • Content communities (sports forums, niche leagues, regional portals)
  • Paid media only if you can meet strict rules (and avoid prohibited CTAs/claims)
  • Influencer/social only when age-gating and local restrictions are satisfied
Market cluster Priority countries (practical) Why these markets matter for affiliates
Core regulated Europe United Kingdom, Ireland, Germany, Spain, Italy, Malta Mature iGaming audiences and clear regulatory frameworks. Strong demand exists, but marketing rules are strict (often limiting bonus-style messaging and aggressive CTAs).
North America (regulated pockets) Canada (Ontario) Ontario is a clear regulated region with strict advertising limits. Works best for compliant comparison/informational content.
LATAM regulated Mexico High growth potential where the right brand/offer fit can convert well. Local language content and payment familiarity help.
Africa focus (region-dependent) Africa markets where the program offers localized operations (country availability varies by brand and license) Strong sports betting engagement in several African markets. Affiliates should confirm brand availability and licensing for each country before scaling.
Simple rule for affiliates:
Pick a GEO first, then match brand availability + license + allowed marketing style. In strict markets (e.g., parts of Europe and Ontario), “informational / comparative” content usually outperforms aggressive bonus-led angles.
Affiliate takeaway: Super Partners is best for affiliates who can run regulated-country campaigns and stay compliant with country-specific ad rules. If your traffic is mainly “global mixed GEO”, you’ll need to segment it by country and route users to the correct licensed brand/offer to avoid wasted clicks and compliance risk.
Bank Transfer
Payouts & Payment Methods How Super Partners pays affiliates, typical timing, thresholds, currencies, and what can delay payment
Monthly · Wallet / Wire

Super Partners runs a monthly payout cycle. In practical terms, commissions generated in a given month are typically processed in the following month, with an internal processing deadline stated as the 10th working day. Payouts depend on meeting the minimum threshold and completing any required payment verification.

Schedule: monthly Processing target: by 10th working day Web-wallet minimum: €100 Wire minimum: €700 Multiple payout currencies
Item What it means Affiliate best practice
Payout frequency Monthly commissions are processed in the next month (not weekly/instant). Expect a standard iGaming cashflow cycle. If you run paid traffic, align your spend with monthly cashflow and keep a buffer for reversals/adjustments.
Processing timing Super Partners states commission is processed by the 10th working day of the following month. Plan your accounting around a “first half of the month” processing window rather than expecting payment on the 1st.
Payment methods Payout options include web-wallet payouts and bank wire (availability can depend on your account setup and region). Smaller affiliates usually prefer wallet payouts for easier access and lower thresholds; high-volume partners use wire once consistently above threshold.
Minimum payout thresholds Typical minimums are €100 for web-wallet and €700 for bank wire. If you’re under €700/month, choose wallet payouts to avoid long accumulation cycles.
Currencies Super Partners supports multiple payout currencies (commonly EUR/GBP/USD and others). FX conversion may apply depending on your chosen payout method and bank/wallet. Select the currency that matches your costs (or local banking) to reduce FX fees and reconciliation complexity.
Verification & holds Changing or adding a payment method can trigger verification requirements, and payments can remain pending until verification is completed. Set your payout method early, keep details consistent, and avoid last-minute changes close to the payout window.
Deductions & adjustments Net revenue-based programs commonly include deductions (bonuses, chargebacks, fraud, payment fees, etc.). Super Partners’ terms also include policies that can affect carryover in special cases (e.g., fraud and high-roller mechanics). Track your player quality by GEO and traffic source. Reduce incentive-style traffic if it drives refunds/chargebacks or compliance issues.
What can delay payouts
  • Not meeting the threshold (especially the €700 wire minimum)
  • Unverified payment method after changing payout details
  • Compliance checks (common in regulated iGaming advertising)
  • Net revenue fluctuations from bonuses/chargebacks/fraud handling
Best practice (simple)
  • Use web-wallet if you’re under the wire threshold.
  • Keep payout details stable and verified well before payday.
  • Build campaigns GEO-by-GEO to reduce compliance friction and improve player quality.
Example timeline:
You earn commissions in March → April is the processing month → payout is typically processed by the 10th working day of April (assuming your account is verified and you’re above the minimum threshold).
Affiliate takeaway: Super Partners has a clear, structured payout framework: monthly processing, defined thresholds (€100 wallet / €700 wire), multi-currency support, and verification rules that can affect timing. If you pick the right payout method for your volume and keep your account verified, payouts are straightforward to manage.
Affiliate Approval Requirements What Super Partners checks before approval, and what you must maintain to keep earning commissions
Compliance-driven onboarding

Super Partners is a regulated iGaming affiliate program, so approval is not just “sign up and promote”. The program reviews your promotional method, confirms you can advertise responsibly, and may require verification before payouts are released. Once approved, you must stay compliant with country rules (age-gating, responsible gambling, restricted messaging) and with the program’s marketing standards.

Application review + compliance fit Age-gating required (18+) Country-by-country marketing rules Payment method ownership verification Ongoing monitoring
Step 1 — Submit your application with real promo details
Required

You’ll need a legitimate traffic source (website, SEO content, community, paid media with compliance controls, etc.). Programs like Super Partners expect clear information about how you’ll acquire users and which GEOs you target. “Blank” applications and unclear traffic methods are the most common reason for slow approval.

Step 2 — Compliance screening (brand + GEO + audience)
Strict

Super Partners emphasizes strong protections for under-18 audiences and requires advertising not to be targeted at minors. In practice, affiliates are expected to apply age-gating tools where available (especially on social/video platforms) and keep content aligned with responsible gambling standards. Some GEOs restrict “bonus-led” messaging and other inducements, so your promotion plan must match the rules of the countries you target.

Step 3 — Payout eligibility requires verification of ownership
Before payout

Before payments are released, Super Partners can require verification that you are the beneficial owner of the account and the selected payment method. If your payment details change, verification can be required again and unpaid balances can remain pending until the account is verified.

Step 4 — Ongoing compliance (to keep commissions)
Ongoing

Approval is not a one-time event. Regulated iGaming programs monitor for non-compliant ads, incorrect GEO targeting, missing age-gating, prohibited claims, and unapproved marketing formats. Non-compliance can lead to removal of creatives, suspension, or commission withholding depending on severity.

Requirement What Super Partners expects What you should do (simple)
Legitimate traffic source Clear explanation of where users come from and how you promote. Provide your site(s), channels, GEO list, and promo plan (SEO / content / community / compliant paid).
18+ / age-gating Ads must not target minors; age protections must be used where possible. Enable platform age-gates and avoid youth-leaning creatives, language, and placements.
GEO compliance Marketing must follow country rules (some GEOs restrict inducements and certain CTAs). Segment campaigns by country and use only the messaging allowed in that market.
Responsible gambling Clear standards around safe, non-misleading gambling promotion. Avoid “guaranteed winnings” and add responsible gambling messaging where required.
Payment method ownership Verification that the affiliate is the beneficial owner of funds and payment method. Set payout details early, keep them consistent, and be ready to provide verification docs.
Most common “approval friction” points
  • Unclear traffic source or “no website / no plan” applications
  • Trying to run mixed GEO traffic without segmentation
  • Social promotion without age-gating enabled
  • Bonus-heavy messaging in markets where inducements are restricted
  • Last-minute payout method changes close to payday
Fast approval checklist
  • List your websites/channels + audience size + top GEOs
  • State your promotion method (SEO, comparison pages, sports content, compliant paid)
  • Confirm you can run 18+ age-gated placements where needed
  • Confirm you will segment by country and follow local rules
  • Set payout method early and keep it verified
Best-fit affiliates for approval:
Established iGaming publishers, sportsbook content creators, comparison sites, and experienced paid media teams with strong compliance controls. Beginners can still be approved, but only if the traffic plan is clear and the promotions are strictly compliant.
Affiliate takeaway: Super Partners approvals are primarily about compliance + legitimacy. If you provide a real promotional plan, use age-gating, run GEO-segmented campaigns, and keep payment details verifiable, you dramatically reduce approval delays and avoid payout holds later.