Super Partners

Super Partners (formerly known as Buffalo Partners) is a long-established iGaming affiliate program providing partners with access to a portfolio of online casino and sportsbook brands. The platform combines affiliate campaign management, tracking, and reporting to support global affiliate partnerships.

Category
Gambling
Rating
8.5 / 10
Commission
Up to 50%
Commission Model
Revenue Share
Cost per Acquisition
Hybrid
E-Mail
support@buffalopartners.com
Software
Proprietary Software

Review

Commission Structure – 8.5 / 10


Super Partners offers a flexible commission framework built around lifetime revenue share, with additional CPA and hybrid models available upon approval. Revenue share percentages typically start at 25% and can scale to 40%, with higher tiers (up to 50%) achievable for affiliates delivering consistent player volume and quality traffic.
CPA and hybrid deals are not publicly fixed and are negotiated individually, which benefits experienced affiliates but may limit transparency for beginners. Overall, the earning potential is strong, particularly for long-term SEO and content-driven strategies.

Cookie Duration – 8 / 10

The cookie duration for the Super Partners affiliate program is 30 days, which is in line with industry standards for iGaming affiliate programs. This provides a reasonable attribution window for content, SEO, and comparison-based traffic, though programs offering longer cookies may provide additional advantages for slower decision funnels.

Payout Process – 8.5 / 10

Affiliate payouts are processed on a monthly basis, with a minimum withdrawal threshold of €100. Super Partners supports multiple payout methods, including bank transfer and leading e-wallets, providing flexibility for international affiliates. While payout reliability is generally reported as stable, clearer public documentation around payment schedules and cut-off dates would further improve confidence.

Geographical Target Market – 8.5 / 10

Super Partners supports global traffic, with performance largely dependent on the availability and licensing of individual brands in specific countries. The program performs strongest in Europe, with additional opportunities in parts of APAC, LATAM, and Africa. Affiliates targeting regulated European markets are likely to see the most consistent results.

Tracking Software – 8.5 / 10

The program uses a proprietary in-house affiliate tracking platform that provides real-time reporting, player-level statistics, and commission breakdowns. Tracking accuracy and reporting depth are generally strong, supporting effective campaign optimization across SEO, paid media, and content channels.

Marketing Tools and Support – 8.5 / 10

Approved affiliates gain access to a range of marketing assets, including banners, promotional creatives, and reporting dashboards. Dedicated affiliate managers are available after approval, offering campaign guidance and deal negotiation support. While the toolset is solid, advanced custom creatives are typically reserved for higher-volume partners.

Reputation and Trustworthiness – 9 / 10

Super Partners has been active in the iGaming affiliate space for many years, contributing to a stable reputation among established affiliates. Longevity, consistent payouts, and brand recognition support trust, although overall perception still depends on the specific brands promoted and regional player experiences.

Conversion Rates – 8.0 / 10

Conversion rates are generally competitive when traffic is well-matched to the promoted brands and markets. Established casino brands, localized content, and familiar payment methods help support player acquisition, though results vary significantly by GEO and traffic source.

Program Flexibility – 8.0 / 10

The program offers good flexibility through its combination of revenue share, CPA, and hybrid models. While revenue share is the default structure, affiliates with proven performance can negotiate alternative deals, making the program adaptable to different acquisition strategies.

Exclusive Offers and Incentives – 8.0 / 10

Super Partners occasionally provides performance-based incentives, seasonal promotions, or tailored deals for high-performing affiliates. However, affiliate-exclusive bonuses are not consistently advertised, and most incentives are arranged directly through affiliate managers.

Technical Integration – 8.5 / 10

Affiliate links, tracking parameters, and reporting tools are easy to integrate across websites, review pages, and paid campaigns. The platform supports both desktop and mobile traffic without complex technical requirements.

Withdrawal Methods

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Languages

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Target Market

EUROPE


Europe is the primary and strongest target market for the Super Partners affiliate program. The program performs particularly well in regulated and semi-regulated European jurisdictions where established online casino and sportsbook brands have strong brand recognition. Countries across Western, Northern, and parts of Southern Europe offer consistent player demand, reliable payment infrastructure, and higher average player lifetime value. Affiliates targeting European traffic benefit from mature gambling markets, localized brand offerings, and strong conversion potential.

APAC (Asia-Pacific)


The Asia-Pacific region represents an important secondary growth market for Super Partners. Interest in online casino entertainment continues to expand across parts of Southeast Asia and other APAC regions. Performance in this market depends heavily on brand availability, accepted payment methods, and local regulatory considerations. Affiliates with experience in APAC traffic acquisition can find opportunities, particularly when targeting mobile-first users and markets with growing digital payment adoption.

LATAM (Latin America)


Latin America is an emerging market for the Super Partners affiliate program, driven by increasing internet penetration and rising interest in online gambling products. Countries in the region are gradually evolving in terms of regulation and payment support, creating selective opportunities for affiliates. While average player values may be lower compared to Europe, LATAM can offer higher volume potential and long-term growth for affiliates willing to localize content and marketing strategies.

MEA (Middle East & Africa)


The Middle East and Africa region represents a niche but developing opportunity, particularly in parts of Africa where online gambling interest and mobile usage are increasing. Traffic acceptance and performance depend strongly on local regulations, payment accessibility, and brand availability. Affiliates should approach this region cautiously and focus on compliant markets with clear demand for online casino and sportsbook products.

USA / Canada


North America is a limited target market for the Super Partners affiliate program due to strict regulatory frameworks governing real-money online gambling. Opportunities are generally restricted to specific jurisdictions or non-real-money offerings. Affiliates operating in the USA or Canada should carefully verify brand eligibility and regulatory compliance before targeting traffic from this region.

Commission Structure

The Super Partners affiliate program offers a flexible, performance-based commission structure designed to accommodate different affiliate acquisition strategies. The program primarily focuses on long-term partnerships through lifetime revenue share, while also supporting CPA and hybrid models for qualified affiliates.

Revenue Share (RevShare)

Revenue share is the core and most commonly used commission model within the Super Partners affiliate program. Affiliates earn a percentage of the net gaming revenue generated by players they refer, calculated after bonuses, fees, and applicable operational costs.

  • Starting revenue share: typically around 25%
  • Mid-tier levels: commonly 30%–40%, depending on monthly performance
  • Top-tier revenue share: can reach up to 50% for high-performing affiliates

Revenue share commissions are lifetime-based, meaning affiliates continue earning commissions for as long as referred players remain active and generate revenue. This model strongly favors SEO-driven websites, content platforms, and long-term traffic strategies, where player retention and lifetime value are key performance indicators.

Cost-Per-Acquisition (CPA)

Super Partners also offers CPA commission models, though these are not publicly fixed and are available on a case-by-case basis. CPA deals typically involve a one-time fixed payment for each qualified player, subject to criteria such as account verification, minimum deposit amount, or wagering activity.

CPA agreements are generally offered to:

  • Affiliates with proven traffic quality
  • Media buyers running paid acquisition campaigns
  • Partners targeting specific high-value geographies

Exact CPA values depend on factors such as traffic source, country, compliance requirements, and historical performance, and must be confirmed directly with an affiliate manager.

Hybrid (CPA + Revenue Share)

For experienced affiliates, Super Partners supports hybrid commission models, which combine:

  • An upfront CPA payout, and
  • An ongoing revenue share percentage on player activity

Hybrid structures are designed to balance short-term cash flow with long-term earning potential. These deals are not standard, require approval, and are typically reserved for affiliates with established performance history or high-volume traffic.