Scaleo is an affiliate software provider, offering a platform for iGaming companies to build and manage their affiliate programs. Our solution is also available to affiliate networks across various industries (with a stronger focus on iGaming)
Scaleo offers a versatile commission structure, supporting models such as CPA (Cost Per Acquisition), Revenue Share (RS), and hybrid models. This flexibility allows businesses to tailor their affiliate programs to specific goals and partner preferences. While the platform facilitates various commission types, the specific percentages and competitiveness compared to industry standards are determined by the individual businesses using Scaleo. Recurring commissions can be implemented, but their availability depends on the program's configuration.
Scaleo employs both cookie-based and cookieless tracking methods. The duration of cookie tracking is customizable, allowing businesses to set periods that align with their marketing strategies. This flexibility ensures that affiliates are credited for conversions within a timeframe that suits the specific campaign, although the exact durations are set by the program administrators.
The payout process on Scaleo is managed by the businesses operating the affiliate programs. While the platform supports various payment methods and schedules, the specifics—such as minimum payout thresholds, payment options (e.g., PayPal, bank transfer), and frequency (weekly, monthly)—are determined by each program. Affiliates should review the terms of individual programs for detailed payout information.
Scaleo is designed to support global affiliate programs, with features like multi-currency and multi-language support. This makes it suitable for businesses aiming to reach diverse markets. The platform's adaptability allows for targeting specific regions, depending on the business's objectives and the configuration of their affiliate program.
Scaleo provides robust tracking capabilities, including real-time tracking, sub-ID tracking, and detailed reporting. The platform's anti-fraud logic enhances the reliability of tracking by filtering out invalid traffic. The user interface is intuitive, allowing affiliates to monitor performance effectively. These features contribute to accurate and reliable tracking of clicks, leads, and sales.
Affiliates have access to a range of marketing tools, including banners, landing pages, and customizable promotional materials. The platform allows for the tailoring of marketing assets to suit different audiences. Support is available through various channels, with users reporting responsive and helpful assistance from the Scaleo team.
Scaleo has been positively reviewed by users for its functionality and support. The platform's longevity and continuous development contribute to its reputation as a reliable affiliate marketing solution. However, as with any platform, the trustworthiness of individual affiliate programs hosted on Scaleo depends on the businesses operating them.
While Scaleo provides the tools necessary for optimizing conversion rates—such as detailed analytics and customizable funnels—the actual conversion rates achieved will vary based on the specific affiliate program and its execution. The platform's features support a smooth and secure checkout process, which can positively influence conversion rates.
Scaleo offers significant flexibility in configuring affiliate programs. Businesses can negotiate terms, adapt commission structures, and implement hybrid models to suit their needs. This adaptability allows for the creation of affiliate programs that align closely with business objectives and partner expectations.
The availability of exclusive offers and performance-based incentives is determined by the individual affiliate programs hosted on Scaleo. While the platform supports the implementation of such incentives, affiliates should review specific program details to understand the rewards and promotions offered.
Scaleo excels in technical integration, offering an advanced API for seamless data exchange and automation. The platform integrates with various third-party tools, such as Google Analytics, Shopify, and WordPress, facilitating easy setup and management. These capabilities enable businesses to efficiently incorporate Scaleo into their existing systems.
Scaleo stands out as a comprehensive and flexible affiliate marketing platform, offering robust tracking, customizable program structures, and strong technical integration. While certain aspects, such as payout specifics and incentive offerings, depend on the individual programs operated by businesses using Scaleo, the platform provides the necessary tools and support to build and manage effective affiliate programs.
Scaleo is headquartered in the Czech Republic and has a notable presence in Germany, with BASF, a major German company, listed as a client. This suggests a strategic focus on the European market, particularly in Central Europe.6sense
Comparative analyses indicate that Scaleo has a customer base in Australia, highlighting its outreach to the Asia-Pacific region.
While specific client data is limited, industry reports suggest that Scaleo's affiliate marketing software is utilized in Egypt, indicating an emerging presence in the MEA region.
There is no substantial evidence of a significant customer base in North America. However, given the global nature of affiliate marketing, potential expansion into the U.S. and Canada remains a possibility.
Currently, there is no available data indicating a presence in Latin American markets.
Beyond Australia, there is no specific information regarding Scaleo's activities in other APAC countries.
Given Scaleo's customizable platform features, including geo-targeting capabilities, it is well-positioned to expand its services globally.
Scaleo offers a Revenue Share (RevShare) commission model for its affiliate program. Affiliates earn a 10% recurring commission for each paying customer they refer to Scaleo. This commission is lifetime, meaning affiliates continue to earn as long as the referred customer maintains an active subscription.
Additionally, Scaleo provides a Referral Program that allows affiliates to earn commissions by referring other affiliates to the platform. The commission structure for this program can be configured as either a percentage (ranging from 1% to 20%) or a flat rate, based on revenue, payout, or profit generated by the referred affiliates.
It's important to note that while Scaleo's platform supports various commission structures—including Cost Per Acquisition (CPA), RevShare, and Hybrid models—for its clients in industries like iGaming, these are tools available to businesses using Scaleo's software to manage their own affiliate programs. These commission structures are not part of Scaleo's own affiliate program but are options for businesses leveraging Scaleo's platform.
