What happened
Meta blocks TikTok-linked advertising
Meta has banned advertising from ByteDance and TikTok across the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. The restriction also affects third-party advertisers whose ads link users to TikTok or related ByteDance content in those countries.
Why it matters
Why this matters for affiliates
Affiliates and creators who use Facebook or Instagram ads to move traffic into TikTok funnels may now face rejected campaigns in the affected markets.
Cross-platform traffic strategies that relied on Meta as the paid-acquisition layer and TikTok as the destination may need to be reworked.
What affiliates should know
What affiliates should know
Review any Meta campaigns that directly or indirectly link to TikTok. In the affected countries, those campaigns may no longer be eligible to run.
Affiliates should test alternative landing pages they control or other acquisition channels where appropriate.