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TemplateMonster

emplateMonster is a strong option for affiliates in the web design / WordPress / ecommerce ecosystem. The program stands out with a 60-day cookie, an attractive 30% first-purchase commission, and an exceptionally strong public reputation. The main downsides are that payouts are manual request-based and commissions are not true SaaS recurring (though repeat purchases can still generate ongoing commissions).

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TemplateMonster Affiliate Program – Rating Breakdown

Category: Website Templates & Digital Products · Commission: 30% first purchase + 10% repeat (plus 5% sub-affiliates) · Cookie: 60 days · Payout: PayPal / Wire / WebMoney (manual request)

Overall: 7.6 / 10

TemplateMonster is a long-running digital marketplace with a very strong public reputation, a solid cookie window, and an affiliate system that supports content sites, PPC (with brand restrictions), and broad template-related audiences. The biggest limitations are that commissions are primarily “purchase-based” (not true SaaS recurring), and payouts are handled via manual request + verification rather than automated weekly payments.

Best for: web design, WordPress, ecommerce audiences Cookie: 60 days Commission: 30% first + 10% repeat Payouts: manual request (5–10 business days)

TemplateMonster commissions are attractive for a marketplace-style offer:

30% on the first purchase a referred user makes
10% on further purchases from the same user
5% from sub-affiliates (two-tier)

This creates a longer earning lifespan than “single purchase only” programs because repeat purchases can continue producing commissions. However, it is not a true subscription-based recurring model.

Why not 7–8: The program is mainly purchase-based (not SaaS recurring), and program documentation contains some inconsistencies about repeat-purchase rates across pages—always confirm the exact commission terms inside your affiliate dashboard.

60-day cookie duration. This is above-average for a digital marketplace and works well for users who compare templates, themes, or bundles before purchasing.

Why not higher: It’s strong, but not “lifetime” tracking.

Payments are supported via PayPal, Bank/Wire Transfer, and WebMoney. To withdraw, affiliates must complete identity verification (government ID) and then submit a payout request.

Methods: PayPal / Wire / WebMoney
Processing: typically 5–10 business days after a payout request
Minimum threshold: program guide references $50 minimum

Why not 8–9: It’s not automatic weekly payouts—withdrawals are request-based and can be delayed by verification checks or compliance review.

The affiliate program provides a public FAQ, a detailed affiliate guide, and clear policies around promotion. It also explicitly states PPC is allowed, but brand bidding on “templatemonster” terms and misspellings is restricted.

Why not 9–10: Some commission details differ between program pages; the affiliate dashboard should be treated as the source of truth for exact rates by product/type.

The score is calculated using following formula:

(Trustpilot Score × 0.7) + (Internal Review Score × 0.3)

Trustpilot rating: 4.5 / 5 → 9.0 / 10 (by doubling)
Internal review score: 8.0 / 10 (editable)

Result: (9.0 × 0.7) + (8.0 × 0.3) = 6.3 + 2.4 = 8.7 / 10

Optional: If you tell me your exact internal trust score (1–10), I’ll recalculate this value precisely.

Product appeal is strong because TemplateMonster targets broad, evergreen needs: WordPress themes, ecommerce templates, landing page templates, plugins, and related web assets.

Works for beginners building their first site
Also works for freelancers/agencies building client sites
Large catalog supports many niches and long-tail searches

The program is affiliate-friendly: it supports many promotional tool types (banners, articles, showcases, videos) and allows PPC under clear restrictions (no brand bidding).

Why not 9–10: High competition in the space means “generic review” content converts worse than niche, use-case pages (e.g., templates for a specific CMS, industry, or store type).

(Higher score = less competition)

Web templates and WordPress/ecommerce keywords are competitive. You can still win by focusing on:

Long-tail niches (industry + platform + template type)
Comparison pages vs. specific alternatives
“How to build” tutorials paired with template recommendations

Support includes an affiliate manager contact email and extensive documentation. For most affiliates, the combination of the admin panel + guide + manager access is strong.

Why not 8–9: Support appears solid, but the program is still structured more like a traditional marketplace affiliate program than a “hands-on performance partner” model.

🟠 Final Verdict

Good · reliable brand

TemplateMonster is a strong option for affiliates in the web design / WordPress / ecommerce ecosystem. The program stands out with a 60-day cookie, an attractive 30% first-purchase commission, and an exceptionally strong public reputation. The main downsides are that payouts are manual request-based and commissions are not true SaaS recurring (though repeat purchases can still generate ongoing commissions).

Overall Affiliate Value: 7.6 / 10 (weighted score, rounded up to the nearest 0.1).

Commission Structure TemplateMonster — CPS marketplace commissions with repeat-order earnings and a 2-tier sub-affiliate layer

30% first + 10% repeat

TemplateMonster runs a cost-per-sale (CPS) commission model. The program’s materials describe a higher commission for a customer’s first order, plus a lower commission on later orders from the same customer, which extends earning lifespan beyond a single purchase. The program also includes a two-tier element that pays you when affiliates you recruit generate sales.

Model: CPS (per sale) First order: 30% Repeat orders: 10% Sub-affiliates: 5% Cookie: 60 days

Commission type	Rate & what triggers it	What it means for affiliates
Customer’s first purchase	30% commission on the first purchase made by a user who arrives via your affiliate link.	Strong “first conversion” economics for SEO and tutorial traffic (users often buy immediately once they’ve chosen a theme/template).
Further purchases by the same customer	10% commission on additional orders placed by the same referred user.	Creates an extended earning lifespan versus pure one-time CPS. Works best when you attract builders who purchase multiple assets over time.
Two-tier (sub-affiliate) earnings	5% commission from sales generated by your sub-affiliates (affiliates who join under your referral).	Adds a scalable “network” layer if you have an audience of designers, bloggers, or creators who can become affiliates themselves.
Attribution basis	Sales must occur through tracked attribution (cookie window is 60 days; some program guides also reference tracked carts/links inside the affiliate system).	Your best pages are high-intent “best theme for X” pages and step-by-step tutorials where the user clicks and buys in the same session or within the cookie window.
Best-fit product categories	Marketplace digital products: themes, templates, and related web assets; the broader ecosystem (e.g., ONE membership) can also be promoted depending on program rules.	Broad catalog = lots of niche angles (platform + industry + layout type). Long-tail traffic is the easiest path to consistent conversions.

How to maximize commissions (what converts best)

Long-tail niche pages: “WordPress theme for dentists”, “Shopify theme for fashion”, etc.
Implementation tutorials: install + customize + speed/mobile tips + template recommendation
Comparison pages: TemplateMonster vs alternatives, focused on a single platform/use-case
Bundles / stacks: theme + hosting + plugins + design tools (affiliate ecosystem content)

What reduces earnings (watch-outs)

Generic “TemplateMonster review” pages without a niche angle
Broad low-intent traffic (users not ready to build a site)
Users who price-shop across many affiliates (last-click overwrite risk)
PPC campaigns that violate brand-bidding rules (account risk)

Simple example (illustrative):
A $59 first purchase at 30% yields ~$17.70 commission.
If that same customer later buys $120 of additional products, a 10% repeat rate would yield $12 more.

Affiliate takeaway: TemplateMonster’s commission model is stronger than typical “one-and-done” CPS programs because it pays 30% on first purchases and still rewards you with 10% on repeat orders. It’s best monetized with high-intent website-building traffic (niche theme searches, tutorials, demos), and it can scale further if you recruit sub-affiliates via the 5% second-tier layer.

Cookie Duration & Attribution TemplateMonster — 60-day cookie window, “first cookie wins” attribution, and what can break tracking in real life

Cookie: 60 days

TemplateMonster uses a 60-day cookie. If a user clicks your affiliate link and purchases within that window, the sale can be attributed to you. Importantly, TemplateMonster’s stated attribution model is “first cookie wins” — meaning the first affiliate whose link the customer clicks is the one who receives credit (within the cookie duration), rather than “last-click wins.”

Cookie window: 60 days Attribution: first cookie wins Best for: longer consideration cycles Main risk: cross-device journeys Main risk: cookie/privacy blockers

Attribution element	How it works	What affiliates should do
Cookie duration	The referral cookie is valid for 60 days. Purchases made after that window typically won’t be credited.	Match content to purchase intent. “Best theme for X” pages and tutorials convert within days/weeks (ideal for a 60-day window).
Attribution model	First cookie wins: the first affiliate click (in that browser) is the one that receives credit, assuming the purchase happens within 60 days.	Be the first touchpoint with discovery content: niche SEO pages, beginner guides, and “how to pick a theme” articles.
Repeat purchases	The program describes earning on a customer’s first purchase and also on further purchases by the same customer. (How long repeat-purchase attribution persists may depend on account/customer linkage inside the affiliate system.)	Target builders likely to buy multiple assets (agencies, freelancers, serious site builders). Create “resource hub” pages that bring users back.
Cross-device tracking	Cookies are usually browser/device-specific. If a user clicks on mobile and buys later on desktop, attribution can be lost unless the platform links the referral to the user account.	Encourage completing the purchase on the same device where the click happened. Use “open on desktop” prompts for complex setup tutorials.
Cookie deletion / privacy blockers	If the user clears cookies, uses strict privacy settings, or blocks tracking scripts, your attribution can break even within the 60-day window.	Avoid heavy redirect chains and aggressive link shorteners. Use clean, direct links and keep your pages fast to reduce drop-off before tracking sets.
Returns / cancellations	As with most CPS programs, commissions can be reversed if an order is refunded, canceled, or flagged as invalid/fraudulent.	Promote relevant products with accurate claims. High-quality, niche-fit traffic tends to produce fewer reversals.

When 60 days + first-click is a big advantage

Users who compare multiple themes before buying
Beginner builders who need time to decide on platform + design
Agency/freelancer audiences building “template shortlists”
Educational content where purchase happens after tutorials

Most common ways attribution is lost

Click on one device, purchase on another (cross-device)
Cookie clearing / strict browser privacy settings
Tracking blocked by extensions or privacy browsers
Long redirect chains that fail before cookie is set

Simple example:
A user clicks your TemplateMonster link today → buys a theme 3 weeks later in the same browser → credited to you.
If the same user first clicked your link (first-cookie) and later clicks another affiliate link, first-cookie rules can still protect your attribution (within the cookie window).

Affiliate takeaway: TemplateMonster’s combination of a 60-day cookie and first-cookie-wins attribution is affiliate-friendly for discovery-focused publishers. Your main job is to minimize real-world tracking loss (cross-device and privacy blockers) and publish content that attracts users early in their site-building journey.

English

Target Market Who TemplateMonster converts best with (audience fit, buyer intent, and the most effective traffic sources for affiliates)

Digital products · Global

TemplateMonster’s buyers are people who need a website (or a website component) fast. The offer converts best with audiences who already have clear intent: launching a business, rebuilding a site, starting a store, creating landing pages, or fulfilling client projects. Because products are digital and delivered instantly, the most profitable traffic is typically high-intent SEO and tutorial-led content.

Best audience: website builders & designers Best intent: “buy a theme/template” searches Best model: SEO + tutorials + comparisons Also works: agency/freelancer client workflows Harder: broad “make money online” traffic

Highest-converting audiences

DIY website builders (small business owners, founders, creators)
WordPress users looking for a theme for a specific niche
E-commerce starters (Shopify / WooCommerce / store templates)
Freelancers & agencies needing fast client builds and reusable assets
Developers searching for admin templates, UI kits, landing page bundles

Best traffic sources for affiliates

SEO “money pages”: “best [niche] WordPress theme”, “Shopify theme for [industry]”
Tutorial content: “how to build a site for [industry]” + template recommendation
YouTube walkthroughs: theme demo, install + customize, speed & UX improvements
Tool stacks: hosting + CMS + theme + plugins (bundle content)
Client workflows: agency packs, starter kits, and ready-to-deploy templates

Segment	What they want	Best affiliate positioning
Small business owners	A professional site quickly, without hiring a full dev team.	“Launch in a weekend” content: niche templates + essential plugins + setup checklist.
WordPress niche builders	A theme tailored to a specific industry (restaurants, gyms, coaching, portfolios).	Long-tail comparisons: “best theme for [industry]” + live demos + speed/mobile notes.
E-commerce starters	A store design that looks trustworthy and converts (product pages, checkout UX).	Conversion-focused templates + “store setup” tutorial content + recommended add-ons.
Freelancers & agencies	Faster client delivery and reusable site starters.	“Agency toolkit” angle: theme bundles, multipurpose templates, and client-ready layouts.
Developers / builders	UI kits, landing pages, admin templates—assets that reduce build time.	“Ship faster” angle: component libraries, dashboards, and starter templates for frameworks/CMS.

Simple “Target Market” line for your directory:
Website builders, WordPress users, e-commerce starters, and freelancers/agencies who need ready-made templates and digital site assets—best reached via high-intent SEO, tutorials, and theme demos.

Affiliate takeaway: TemplateMonster performs best when your content matches buyer intent: focus on niche theme searches, “how-to build” tutorials, and real demos. Generic “theme marketplace review” content tends to underperform compared with industry-specific pages and step-by-step implementation content.

Bank Transfer

Paypal

Payouts & Payment Methods TemplateMonster — supported payout methods, withdrawal rules, verification, and the realistic payout timeline affiliates should expect

PayPal · Wire · WebMoney

TemplateMonster supports multiple payout methods and uses a manual withdrawal request flow (instead of automatic weekly payouts). Before receiving payments, affiliates typically must complete identity verification. Once verified and eligible, withdrawals are processed in roughly 5–10 business days after you request a payout.

Methods: PayPal / Wire / WebMoney Style: manual withdrawal request Typical processing: 5–10 business days Verification: ID required Minimum: $50 (program guide)

Payout element	What TemplateMonster states	What affiliates should do
Payment methods	Payouts are available via PayPal, Bank/Wire Transfer, and WebMoney.	Choose the method that matches your region and business setup. Ensure payout details (email / bank fields) are correct inside the affiliate account settings.
Withdrawal type	Withdrawals are generally request-based (you submit a withdrawal request when you want to cash out).	Treat it like a “cash-out on demand” system with a processing queue—plan around processing time instead of expecting weekly auto-pay.
Processing time	After a request is submitted, payouts are typically processed in ~5–10 business days.	Submit withdrawal requests early if you need funds for upcoming ad spend or content production.
Minimum payout threshold	The affiliate guide references a $50 minimum threshold for withdrawals.	If you’re below $50, focus on higher-intent content (niche theme searches + tutorials) to reach the minimum faster.
Verification / compliance	Identity verification is required (e.g., government ID) before payout is released.	Complete verification as soon as possible—this prevents your first withdrawal from being delayed by KYC checks.
Activity requirement	The guide mentions a requirement to have at least one sale in the current year in order to withdraw.	Maintain at least one tracked sale yearly (even a small one) so you don’t get blocked from withdrawing accumulated earnings.
Common reasons for delays	Missing/incorrect payout details, incomplete verification, compliance review, or withdrawal requests that don’t meet minimum/eligibility.	Keep traffic compliant, avoid prohibited PPC brand bidding, and ensure payout profile fields match your real identity details.

Pros for affiliates

Multiple payout methods (PayPal, Wire, WebMoney)
Request-based withdrawals (flexible timing once eligible)
Clear processing expectation (business-day timeframe)

Cons / limitations

Not weekly/instant — withdrawals are processed after request
ID verification can slow first payout if done late
Eligibility rules (minimum + yearly sale requirement) add friction for low-volume affiliates

Practical timeline (what to expect):
Earn commissions → complete verification → reach minimum threshold → submit withdrawal request → payout processed in ~5–10 business days.

Affiliate takeaway: TemplateMonster payouts are reliable but more “admin-driven” than modern SaaS programs: you’ll likely need to verify your identity and request withdrawals. If you complete verification early, keep your payout details accurate, and maintain at least one sale per year, the payout process should remain smooth.

Affiliate Approval Requirements TemplateMonster — what you need to get approved, what’s restricted (especially PPC), and what can get commissions withheld

Fast signup · Policy-sensitive

TemplateMonster’s affiliate program is generally easy to join: you register, add your promotional details, and start using your tracking links. The most important “approval requirements” are not complicated paperwork — they’re compliance rules (especially around PPC/brand bidding, misleading promotion, and valid traffic sources). Payment eligibility can also require account verification before withdrawals.

Signup: online registration Often required: website/traffic source Strict: no brand bidding Strict: no misleading claims Payments: verification before withdrawal

Step 1 — Create an affiliate account

Required

Register in the affiliate portal and provide standard account details. Add your website URL(s) or primary traffic source so the program can understand how you plan to promote TemplateMonster.

Step 2 — Set payout method & profile details

Required

Configure your payout details (PayPal / Wire / WebMoney, depending on what you choose). Keep profile data consistent — payout reviews and account checks often depend on matching identity information.

Step 3 — Promote within policy (compliance)

Strict

Follow TemplateMonster’s promo rules. This is the real “approval gate”: affiliates who violate brand bidding rules, use spammy tactics, or make misleading claims risk rejection, withholding, or removal.

Step 4 — Complete verification for withdrawals

Before payout

To withdraw earnings, affiliates may need to complete identity verification (KYC-style). Doing this early prevents first payout delays.

Requirement / rule	What it means	What to do (safe + effective)
Valid traffic source	Your application is strongest when you can show a clear promotion method (website, blog, YouTube, social channel, email list, etc.).	Provide your main site/channel and a short, specific plan (e.g., “WordPress theme comparisons + installation tutorials”).
PPC allowed, but brand bidding restricted	Paid traffic can be permitted, but bidding on TemplateMonster brand keywords (and common misspellings) is typically prohibited/restricted.	Use non-brand keywords (“best theme for…”, “WordPress template…”) and drive to your review/tutorial page first.
No misleading promotion	Claims must be accurate (pricing, licensing, included features). Misrepresentation can trigger reversals or removal.	Show screenshots, clarify what’s included, and avoid “guaranteed” claims. Link to the exact product category/page you describe.
No spam / forced clicks	Spam email, pop-under/forced redirects, misleading buttons, or incentivized clicks can violate program rules.	Use value-first content: demos, tutorials, comparisons, and resource pages that earn the click naturally.
Tracking integrity	Sales must be attributed via your tracking link. Cookie blockers, broken redirects, or excessive cloaking can reduce credited sales.	Use clean links, minimize redirect chains, and test tracking. Send traffic to relevant landing pages, not generic homepages.
Verification for payouts	Before payouts/withdrawals, the program can require identity verification and consistent payout details.	Complete verification early and ensure your account profile matches your payout identity (especially for wire transfers).

What gets affiliates rejected or removed most often

Brand keyword PPC bidding (or trying to “appear official” in ads)
Misleading price/licensing claims to inflate conversions
Spam traffic or forced redirects
Fraud patterns (fake leads, stolen cards, abnormal refund spikes)

Fast approval checklist (best practice)

Add a real site/channel and a clear niche (WordPress, Shopify, landing pages, agency builds)
Use non-brand SEO/PPC terms; avoid all brand bidding
Publish “how to choose/install/customize” content (higher quality traffic)
Complete payout verification early to avoid delays

Simple rule of thumb:
If you promote TemplateMonster through helpful content (tutorials, comparisons, niche theme lists) and avoid brand bidding + misleading ads, approval and long-term account stability are typically straightforward.

Affiliate takeaway: TemplateMonster is easy to join, but it’s policy-sensitive on traffic quality and PPC brand bidding. For the smoothest approval and payout experience, use content-led promotion, keep claims accurate, and complete verification before your first withdrawal.

TemplateMonster

Affiliate Program Overview

Commission Structure

Cookie Duration & Attribution

Target Market & Languages

Payouts & Payment Methods

Affiliate Approval Requirements

Key Highlights