Refersion’s core target market is eCommerce brands (especially Shopify / Shopify Plus merchants)
that want to run and scale affiliate, influencer, and ambassador programs with tracking and automated payouts.
From an affiliate perspective, this means Refersion converts best when you influence
merchant decisions (tool stacks, growth, partnerships) rather than general consumers.
Primary buyer: Shopify/DTC brands
Secondary buyer: Agencies & consultants
Use case: Affiliates + ambassadors
Sales cycle: Mid (B2B SaaS)
Affiliate channel fit (important):
Refersion’s own affiliate terms restrict promotion methods like paid traffic / retargeting / coupon sites.
So the best-performing affiliate audiences are typically content-driven (SEO, YouTube, newsletters, communities)
and agency referral networks — not arbitrage or coupon-based promotion.
Best-fit audiences to promote Refersion
- Ecommerce agencies managing affiliate/influencer programs for clients
- Shopify experts (developers, implementers, CRO/retention consultants)
- Affiliate marketing educators teaching brands how to start and scale partnerships
- DTC founder audiences (newsletters, podcasts, YouTube channels)
- Influencer/creator economy audiences focused on brand partnership operations
Not ideal to target (low conversion likelihood)
- General consumers (Refersion is not a consumer product)
- Micro-sellers with no affiliate strategy/budget (lower urgency for affiliate software)
- Affiliates relying on coupons/paid retargeting (restricted promotion methods)
- Audiences that are not platform/tool decision-makers
| Segment |
Where it fits best |
What to say / how to position |
| Shopify / DTC brands |
Merchants actively building a partner channel: affiliates, ambassadors, influencer partners, referral campaigns.
|
“Launch and manage an affiliate/ambassador program with tracking + streamlined payouts.”
Focus on operational simplicity and measurable partner revenue.
|
| Agencies & consultants |
Teams responsible for growth partnerships and program execution for multiple clients.
|
“Agency-friendly affiliate program infrastructure.” Emphasize onboarding, partner management workflows,
and reporting that helps prove ROI to clients.
|
| Creator / influencer programs |
Brands that want to treat creators as performance partners (codes/links, tracked conversions, payouts).
|
“Turn creators into measurable revenue partners.” Show how brands can track, reward, and scale creator partnerships.
|
| Affiliate marketing education |
Audiences learning how to start an affiliate program and looking for software recommendations.
|
“If you’re ready to run affiliates seriously, here’s a tool stack option.” Use tutorials, setups, and case-study style content.
|
| Global reach (countries) |
Refersion is a SaaS tool and can be adopted globally, but conversion is strongest where Shopify/DTC ecosystems are mature.
|
Prioritize English-speaking and Shopify-dense markets first (e.g., US/CA/UK/AU/NZ), then expand into EU markets
where DTC and Shopify usage is strong.
|
Affiliate takeaway: Refersion converts best when you target merchant decision-makers:
Shopify store owners, DTC operators, agencies, and ecommerce consultants. Keep the messaging practical
(setup → tracking → payouts → partner revenue). Because promotion restrictions limit certain paid/coupon tactics,
the safest high-performing channels are content, communities, and agency referrals.