PureVPN

PureVPN is a global VPN service provider established in 2007 by GZ Systems Limited, headquartered in the British Virgin Islands. It offers secure, encrypted internet connections, enabling users to maintain privacy, access geo-restricted content, and safeguard their online activities.

Category
Tech Networks
Rating
8.4/10
Commission
Up to 40%
Commission Model
Hybrid
E-Mail
partners@purevpn.com
Software
Proprietary Platform

Review

Commission Structure 9/10


PureVPN offers a competitive revenue share model with up to 100% commission on the first month's subscription and recurring percentages (up to 40%) on renewals. CPA options and hybrid models are available, which is excellent for affiliate flexibility.

Cookie Duration 8/10


The cookie duration is 90 days, which is above the industry standard of 30–60 days. This gives affiliates a longer window to earn commissions from referrals.

Licenses and Regulations 7/10


While PureVPN complies with general advertising and consumer protection laws, it doesn't operate in industries requiring specialized licenses like gaming. Its reputation as a VPN provider ensures adherence to privacy regulations, but no special licensing applies.

Payout Process 8/10


The payout threshold is reasonable, starting at $100. Payment methods include PayPal and bank transfer, which are reliable and accessible. Payments are monthly, though more frequent payouts would score higher.

Geographical Target Market 9/10


PureVPN targets a global audience, making it relevant in diverse markets. Its services cater to users in privacy-sensitive and geo-restricted regions, providing affiliates with significant potential reach. Market competition is moderate to high, especially in VPN-heavy areas like North America and Europe.

Tracking Software 8/10


PureVPN uses accurate tracking software that affiliates report as reliable. The affiliate dashboard is easy to navigate, but occasional delays in updating metrics are noted by users.

Marketing Tools and Support 9/10


PureVPN offers a wide range of marketing materials, including banners, landing pages, and emails. These resources are customizable, and their affiliate support team is highly responsive, providing quick assistance.

Reputation and Trustworthiness 8/10


PureVPN has been in the VPN market for over a decade and is recognized as a reputable brand. While some past concerns regarding logging policies have been addressed, its overall trustworthiness is strong.

Conversion Rates 8/10


PureVPN benefits from high demand for VPN services, leading to solid conversion rates. Affiliates report competitive earnings, but actual performance can vary based on traffic quality.

Program Flexibility 9/10


Affiliates can negotiate hybrid commission models, and the flexibility in structures allows them to cater to different traffic sources. This adaptability is a significant advantage.

Transparency and Reporting 9/10


The affiliate dashboard provides detailed analytics, including impressions, clicks, conversions, and earnings. Reporting tools are clear and intuitive, making performance tracking straightforward.

Exclusive Offers and Incentives 8/10


PureVPN frequently runs exclusive promotions and provides incentives such as performance bonuses. While these offers are beneficial, they are sometimes time-limited.

Legal and Compliance Factors 9/10


PureVPN complies with GDPR and other data privacy regulations. The affiliate agreement is transparent and fair, ensuring legal compliance and trustworthiness.

Brand Recognition 9/10


PureVPN is a well-known brand in the VPN market, which boosts affiliate credibility. Its user trust is relatively high, though some competitors like NordVPN and ExpressVPN might have greater recognition.

Technical Integration 8/10


PureVPN provides API support for integration, and the affiliate system is compatible with various CMS platforms. Technical setup is straightforward, though advanced custom integrations may require additional support.

Withdrawal Methods

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Languages

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Target Market

PureVPN has established a significant global presence, catering to a diverse user base across various regions. Here's an overview of its geographical target markets:

Primary Markets

  • United States: Approximately 20.93% of PureVPN's website traffic originates from the U.S., making it the largest single market for the service.
  • Canada: Canada contributes about 14% of the desktop user base.
  • United Kingdom: The UK accounts for 12% of PureVPN's desktop users.
  • India: Approximately 11.4% of traffic to purevpn.com comes from India.
  • China: China contributes around 10.3% of the website's traffic.
  • Russia: The Russian Federation accounts for about 7.64% of visitors.
  • Pakistan: Approximately 5.94% of traffic originates from Pakistan.

Emerging and High-Growth Regions

PureVPN has experienced notable growth in countries with stringent internet censorship, indicating a rising demand for VPN services in these areas:

  • China: Due to the country's extensive internet restrictions, there has been a significant increase in PureVPN subscriptions.
  • Russia: Amidst governmental crackdowns on online content, PureVPN has seen a surge in usage.
  • Pakistan: Facing increasing internet regulations, there's been a notable uptick in PureVPN's user base.
  • Saudi Arabia: With strict online censorship, PureVPN has observed a rise in demand.

In these regions, PureVPN reported:

  • Sales Growth: Over 30% increase in sales.
  • App Installs: 15% rise in application installations.
  • Web Traffic: A staggering 212% surge in website traffic.

Server Distribution

To support its global user base, PureVPN maintains a vast network of over 6,500 servers across more than 78 countries:

  • North America: Approximately 1,746 servers.
  • Europe: Around 2,992 servers.
  • Asia: About 800 servers.
  • Oceania: Roughly 350 servers.
  • South America: Approximately 91 servers.
  • Africa: Around 86 servers.

This extensive server infrastructure ensures that users worldwide have access to fast and reliable VPN connections.

In summary, PureVPN's primary markets include the United States, Canada, the United Kingdom, India, China, Russia, and Pakistan. Additionally, the service is experiencing rapid growth in regions with heightened internet censorship, such as China, Russia, Pakistan, and Saudi Arabia. Its expansive server network across various continents supports this diverse and growing user base.

Commission Structure

PureVPN's affiliate program offers a structured and rewarding commission model designed to benefit both short-term and long-term affiliate marketers. Here's a detailed breakdown of the commission structure and additional program features:

  1. 100% Commission on Monthly Plans
    Affiliates earn a full commission on the first sale of a monthly subscription plan.
  2. 40% Commission on Annual and Biennial Plans
    For customers purchasing 1-year or 2-year plans, affiliates receive a 40% commission on the initial sale.
  3. 35% Recurring Commission on All Plans
    Affiliates earn a 35% recurring commission for the lifetime of each referred customer, applicable to all subscription plans.