PureVPN is a global VPN service provider established in 2007 by GZ Systems Limited, headquartered in the British Virgin Islands. It offers secure, encrypted internet connections, enabling users to maintain privacy, access geo-restricted content, and safeguard their online activities.
PureVPN runs a strong hybrid payout model that combines high upfront CPA with long-term recurring commissions:
The key value driver is the 35% lifetime recurring renewal commission, which can compound meaningfully over time with strong retention.
90-day cookie duration (as stated on PureVPN’s affiliate program page).
This is above average for SaaS/subscription offers and gives affiliates enough time to convert higher-intent readers comparing VPN options.
PureVPN’s payout terms are clearly defined in their affiliate terms:
PureVPN communicates key program terms clearly across their affiliate page + formal terms:
The score is calculated using following formula:
(Trustpilot Score × 0.7) + (Internal Review Score × 0.3)
VPN products are broadly needed (privacy, streaming access, public Wi-Fi security, travel). PureVPN also markets large server coverage and always-on support, which are strong conversion hooks in this niche.
PureVPN is generally affiliate-friendly with:
(Higher score = less competition)
VPN is one of the most saturated affiliate verticals (SEO, YouTube, and paid media are highly competitive). Winning usually requires authority, strong buyer-intent keywords, or unique angles (e.g., country-specific streaming, device-specific setups).
Support is positioned as strong and affiliate-oriented:
PureVPN’s affiliate offer is a hybrid model: you earn a high commission on the initial purchase, and then a flat 35% recurring commission on customer renewals. PureVPN lists commissions directly on its affiliate page and confirms key rules in the affiliate terms.
| Plan type | New signup | Renewal | How affiliates should interpret it |
|---|---|---|---|
| Monthly plan | 100% | 35% | Maximum upfront payout per conversion, plus recurring on renewals if the customer keeps the subscription. |
| Yearly plan | 40% | 35% | Lower upfront than monthly, but typically a higher initial order value and stronger retention profile in VPN. |
| 2-Year plan | 40% | 35% | Same upfront rate as yearly, with longer commitment. Works best for “best value” positioning and deal pages. |
| Add-ons / extras | Not paid | Not paid | PureVPN’s affiliate terms explicitly state they do not pay commissions on Addons. Focus your messaging on the subscription plan conversion itself. |
| Two-tier earnings | Yes | Yes | PureVPN offers a two-tier structure (earn by referring other affiliates), but the exact percentage is not stated on the public affiliate page — you typically confirm it with the affiliate manager/dashboard. |
PureVPN states a 90-day cookie duration for its affiliate program. In simple terms: after a user clicks your affiliate link, you can still receive credit if they purchase within 90 days (as long as tracking remains intact and the sale qualifies under the affiliate terms).
| Tracking element | How it works (plain English) | What affiliates should do |
|---|---|---|
| Cookie duration | PureVPN lists a 90-day cookie window from click → purchase. | Send users to high-intent pages (pricing, comparisons, “best VPN for X”) and encourage purchase within the 90 days. |
| Attribution event | Credit generally comes from the tracked affiliate click leading to a qualifying subscription purchase (subject to program rules). | Use the official tracking links and keep the path simple (avoid telling users to “search PureVPN later”). |
| Recurring renewals | Once attributed, renewals can generate 35% recurring commissions while the customer remains active. | Target audiences with higher retention (remote work, travel, privacy/security) and set correct expectations to reduce churn. |
| Refunds / chargebacks | Affiliate terms allow commissions to be reversed/voided if a sale is refunded, canceled, or charged back. | Avoid misleading claims. Promote to buyers who actually need a VPN to reduce refund risk. |
| Common attribution loss causes | Tracking can fail due to cross-device buying, cookie deletion, ad blockers, or user returning via another channel. | Put strong “Buy now” CTAs near the link, use clean landing pages, and add reminders (email/newsletter follow-ups) for slow decision makers. |
PureVPN is primarily a consumer VPN aimed at users who want online privacy, safer browsing, and more control over their location/connection. A secondary (often overlooked) target market is small teams and SMBs that need managed VPN access via PureVPN for Teams. For affiliates, PureVPN converts best when you target high-intent use cases (not “generic privacy”).
| Segment | What they want | Angles that convert |
|---|---|---|
| High-intent VPN shoppers | A trusted VPN, clear pricing, strong coverage, and easy setup. | “PureVPN vs X” comparisons, “best VPN for [use case]”, pricing breakdowns, refund policy clarity. |
| Travel + public Wi-Fi | Safe connections on unknown networks, multi-device use, simple apps. | Travel checklists, “hotel Wi-Fi safety”, “VPN for airport Wi-Fi”, mobile-first tutorials. |
| Streaming audiences | Reliable access and stable performance for region-locked content. | Country-specific guides, device setup articles (Fire TV/Android/iOS), “best VPN for streaming in [country]”. |
| Teams / SMB buyers | Central control, user management, secure access for distributed teams. | “VPN for Teams” explainers, IT-style benefit pages (control, access management), “business VPN for remote teams”. |
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PureVPN runs a monthly payout cycle with a required payout request window. Commissions for a given month are paid between the 15th and 20th of the following month, but only if you submit a payout request in your dashboard between the 1st and 10th. PureVPN’s affiliate terms also specify minimum thresholds and that payouts are made in USD by default.
| Item | What PureVPN states | What it means for affiliates |
|---|---|---|
| Payout schedule | Payouts are made by the 15th–20th of each month for the previous month. | Expect a normal “monthly net” cashflow (slower than weekly programs). Budget accordingly if you run paid traffic. |
| Payout request requirement | You must click the payout request button between the 1st–10th of the month in your affiliate dashboard. | If you miss the window, you can delay payment. Set a recurring reminder for the 1st–10th. |
| Payment methods | PureVPN’s affiliate terms list PayPal and bank wire transfer. | PayPal is easiest for most affiliates; wire is better for higher-volume partners but has a higher payout threshold. |
| Minimum payout thresholds | $100 minimum for PayPal, $500 minimum for bank wire. | Smaller affiliates will typically choose PayPal to reach payout sooner; wire is more “enterprise-friendly”. |
| Currency | Default payout currency is US Dollars. | Non-USD affiliates should account for PayPal/bank FX conversions and fees. |
| Payment details responsibility | If no payment method is selected, PureVPN states it is not obligated to pay; they also note they are not liable for lost payments due to incorrect details. | Double-check your PayPal email / bank details inside the dashboard to avoid payment issues. |
PureVPN’s affiliate program uses a structured signup form and explicit compliance rules. Approval is tied to submitting complete, accurate information, confirming acceptance of the Affiliate Terms, and having a legitimate promotion method (site/content/social/email/etc.). The affiliate terms also include geo eligibility restrictions and the right to request identity verification if needed.
The application requires your basic account details plus payment method details (PayPal or bank transfer) and promotional details including a promotional method, a website URL, website language/region, your audience category, and a short explanation of how you’ll promote PureVPN (the form requires a minimum length response).
PureVPN’s affiliate terms require that you provide accurate and complete registration data and confirm you are legally able to enter contracts. They also specify that affiliates must not be located in listed restricted countries (and state they may terminate if they detect you are in a blocked country, including attempts to bypass via VPN).
PureVPN’s terms reserve the right to terminate affiliates immediately for suspected fraud, risk to program integrity, or if there are doubts about identity and you cannot provide appropriate identification. They also enforce key traffic rules, including no bidding on PureVPN trademark/brand terms in paid search.
