Commission Structure 9/10
PureVPN offers a competitive revenue share model with up to 100% commission on the first month's subscription and recurring percentages (up to 40%) on renewals. CPA options and hybrid models are available, which is excellent for affiliate flexibility.
Cookie Duration 8/10
The cookie duration is 90 days, which is above the industry standard of 30–60 days. This gives affiliates a longer window to earn commissions from referrals.
Licenses and Regulations 7/10
While PureVPN complies with general advertising and consumer protection laws, it doesn't operate in industries requiring specialized licenses like gaming. Its reputation as a VPN provider ensures adherence to privacy regulations, but no special licensing applies.
Payout Process 8/10
The payout threshold is reasonable, starting at $100. Payment methods include PayPal and bank transfer, which are reliable and accessible. Payments are monthly, though more frequent payouts would score higher.
Geographical Target Market 9/10
PureVPN targets a global audience, making it relevant in diverse markets. Its services cater to users in privacy-sensitive and geo-restricted regions, providing affiliates with significant potential reach. Market competition is moderate to high, especially in VPN-heavy areas like North America and Europe.
Tracking Software 8/10
PureVPN uses accurate tracking software that affiliates report as reliable. The affiliate dashboard is easy to navigate, but occasional delays in updating metrics are noted by users.
Marketing Tools and Support 9/10
PureVPN offers a wide range of marketing materials, including banners, landing pages, and emails. These resources are customizable, and their affiliate support team is highly responsive, providing quick assistance.
Reputation and Trustworthiness 8/10
PureVPN has been in the VPN market for over a decade and is recognized as a reputable brand. While some past concerns regarding logging policies have been addressed, its overall trustworthiness is strong.
Conversion Rates 8/10
PureVPN benefits from high demand for VPN services, leading to solid conversion rates. Affiliates report competitive earnings, but actual performance can vary based on traffic quality.
Program Flexibility 9/10
Affiliates can negotiate hybrid commission models, and the flexibility in structures allows them to cater to different traffic sources. This adaptability is a significant advantage.
Transparency and Reporting 9/10
The affiliate dashboard provides detailed analytics, including impressions, clicks, conversions, and earnings. Reporting tools are clear and intuitive, making performance tracking straightforward.
Exclusive Offers and Incentives 8/10
PureVPN frequently runs exclusive promotions and provides incentives such as performance bonuses. While these offers are beneficial, they are sometimes time-limited.
Legal and Compliance Factors 9/10
PureVPN complies with GDPR and other data privacy regulations. The affiliate agreement is transparent and fair, ensuring legal compliance and trustworthiness.
Brand Recognition 9/10
PureVPN is a well-known brand in the VPN market, which boosts affiliate credibility. Its user trust is relatively high, though some competitors like NordVPN and ExpressVPN might have greater recognition.
Technical Integration 8/10
PureVPN provides API support for integration, and the affiliate system is compatible with various CMS platforms. Technical setup is straightforward, though advanced custom integrations may require additional support.