PureVPN
PureVPN is a global VPN service provider established in 2007 by GZ Systems Limited, headquartered in the British Virgin Islands. It offers secure, encrypted internet connections, enabling users to maintain privacy, access geo-restricted content, and safeguard their online activities.
Commission Rate & Model
Commission Rate
Up to 40%
Commission Model
RS, CPA, Hybrid
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PureVPN’s affiliate offer is a hybrid model: you earn a high commission on the initial purchase, and then a flat 35% recurring commission on customer renewals. PureVPN lists commissions directly on its affiliate page and confirms key rules in the affiliate terms.
Monthly plan: 100% (new signup)
Yearly & 2-Year: 40% (new signup)
Renewals: 35% recurring (lifetime)
Add-ons: not commissioned
Two-tier earnings: available
| Plan type | New signup | Renewal | How affiliates should interpret it |
|---|---|---|---|
| Monthly plan | 100% | 35% | Maximum upfront payout per conversion, plus recurring on renewals if the customer keeps the subscription. |
| Yearly plan | 40% | 35% | Lower upfront than monthly, but typically a higher initial order value and stronger retention profile in VPN. |
| 2-Year plan | 40% | 35% | Same upfront rate as yearly, with longer commitment. Works best for “best value” positioning and deal pages. |
| Add-ons / extras | Not paid | Not paid | PureVPN’s affiliate terms explicitly state they do not pay commissions on Addons. Focus your messaging on the subscription plan conversion itself. |
| Two-tier earnings | Yes | Yes | PureVPN offers a two-tier structure (earn by referring other affiliates), but the exact percentage is not stated on the public affiliate page — you typically confirm it with the affiliate manager/dashboard. |
How you maximize earnings (practical)
- Push the plan that matches user intent: monthly for “try now”, longer terms for “best value”.
- Prioritize retention traffic: renewals are where lifetime value compounds (35% recurring).
- Use high-intent content: comparisons (“PureVPN vs X”), country streaming guides, device setup tutorials.
Commission rules that matter
- Refund/chargeback clawbacks: affiliate terms allow cancellation of commission on refunds/cancellations (and deductions if already paid).
- No add-on commission: upsells/extras don’t generate affiliate earnings.
- Compliance-heavy promo rules: the affiliate terms include restrictions (spam, black-hat, trademark bidding, etc.) that can suspend commissions.
Simple example:
A customer buys a yearly plan → you earn 40% on that initial sale. If the customer renews later, you earn 35% on each renewal billing event (as long as they remain subscribed and the transaction is not refunded/charged back).
A customer buys a yearly plan → you earn 40% on that initial sale. If the customer renews later, you earn 35% on each renewal billing event (as long as they remain subscribed and the transaction is not refunded/charged back).
Affiliate takeaway: PureVPN’s commission structure is excellent on paper:
100% on monthly new signups, 40% on yearly/2-year new signups, and 35% lifetime recurring on renewals.
The key limitations to understand are: no commission on add-ons and typical VPN-program risk factors
(refunds/chargebacks and strict compliance requirements).
Cookie Duration
Cookie Duration
90 days
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PureVPN states a 90-day cookie duration for its affiliate program. In simple terms: after a user clicks your affiliate link, you can still receive credit if they purchase within 90 days (as long as tracking remains intact and the sale qualifies under the affiliate terms).
Cookie window: 90 days
Best for: comparison buyers
Renewals: paid as recurring (if eligible)
Refunds/chargebacks: can void commissions
Important distinction:
The 90-day cookie is the window to get credit for the initial purchase. Once a customer is properly attributed and stays subscribed, PureVPN’s program also pays 35% recurring on renewals (lifetime) — but only for qualifying, non-refunded transactions.
The 90-day cookie is the window to get credit for the initial purchase. Once a customer is properly attributed and stays subscribed, PureVPN’s program also pays 35% recurring on renewals (lifetime) — but only for qualifying, non-refunded transactions.
| Tracking element | How it works (plain English) | What affiliates should do |
|---|---|---|
| Cookie duration | PureVPN lists a 90-day cookie window from click → purchase. | Send users to high-intent pages (pricing, comparisons, “best VPN for X”) and encourage purchase within the 90 days. |
| Attribution event | Credit generally comes from the tracked affiliate click leading to a qualifying subscription purchase (subject to program rules). | Use the official tracking links and keep the path simple (avoid telling users to “search PureVPN later”). |
| Recurring renewals | Once attributed, renewals can generate 35% recurring commissions while the customer remains active. | Target audiences with higher retention (remote work, travel, privacy/security) and set correct expectations to reduce churn. |
| Refunds / chargebacks | Affiliate terms allow commissions to be reversed/voided if a sale is refunded, canceled, or charged back. | Avoid misleading claims. Promote to buyers who actually need a VPN to reduce refund risk. |
| Common attribution loss causes | Tracking can fail due to cross-device buying, cookie deletion, ad blockers, or user returning via another channel. | Put strong “Buy now” CTAs near the link, use clean landing pages, and add reminders (email/newsletter follow-ups) for slow decision makers. |
What “90 days” is great for
- Users who compare several VPNs before buying
- Visitors who need time to decide between monthly vs long-term deals
- SEO content with longer consideration cycles (privacy, streaming, travel guides)
What still needs attention (even with 90 days)
- Cross-device journeys: click on mobile, buy on desktop can reduce attribution reliability
- Last-click competition: in VPN, shoppers often click multiple affiliate links
- Refund sensitivity: VPN buyers can refund quickly if expectations were unclear
Affiliate takeaway: PureVPN’s 90-day cookie is strong and affiliate-friendly for VPN comparison traffic.
To maximize credited conversions, keep the journey direct (link → pricing/deal → checkout), and focus on accurate positioning to minimize refunds.
If you drive the right audience, the real upside is the lifetime recurring renewal commission after the initial attribution.
Payouts
Minimum Payout
$100
Payout time
Monthly
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PureVPN runs a monthly payout cycle with a required payout request window. Commissions for a given month are paid between the 15th and 20th of the following month, but only if you submit a payout request in your dashboard between the 1st and 10th. PureVPN’s affiliate terms also specify minimum thresholds and that payouts are made in USD by default.
Request window: 1st–10th
Payment window: 15th–20th (next month)
PayPal threshold: $100
Wire threshold: $500
Currency: USD (default)
| Item | What PureVPN states | What it means for affiliates |
|---|---|---|
| Payout schedule | Payouts are made by the 15th–20th of each month for the previous month. | Expect a normal “monthly net” cashflow (slower than weekly programs). Budget accordingly if you run paid traffic. |
| Payout request requirement | You must click the payout request button between the 1st–10th of the month in your affiliate dashboard. | If you miss the window, you can delay payment. Set a recurring reminder for the 1st–10th. |
| Payment methods | PureVPN’s affiliate terms list PayPal and bank wire transfer. | PayPal is easiest for most affiliates; wire is better for higher-volume partners but has a higher payout threshold. |
| Minimum payout thresholds | $100 minimum for PayPal, $500 minimum for bank wire. | Smaller affiliates will typically choose PayPal to reach payout sooner; wire is more “enterprise-friendly”. |
| Currency | Default payout currency is US Dollars. | Non-USD affiliates should account for PayPal/bank FX conversions and fees. |
| Payment details responsibility | If no payment method is selected, PureVPN states it is not obligated to pay; they also note they are not liable for lost payments due to incorrect details. | Double-check your PayPal email / bank details inside the dashboard to avoid payment issues. |
What can reduce or delay payouts
- Missing the request window (1st–10th)
- Not meeting minimum thresholds ($100 PayPal / $500 wire)
- Refunds/chargebacks that reverse commissions (allowed under affiliate terms)
- Incorrect payout details (PayPal email / bank info)
Best practice (simple)
- Use PayPal unless you consistently exceed the wire threshold.
- Add a reminder to request payout between the 1st–10th each month.
- Promote honestly to reduce refunds (refunds can reverse commissions).
Simple timeline example:
You earn commissions in January → request payout in dashboard between February 1–10 → PureVPN pays between February 15–20 (assuming you meet the minimum threshold and the transactions remain valid).
You earn commissions in January → request payout in dashboard between February 1–10 → PureVPN pays between February 15–20 (assuming you meet the minimum threshold and the transactions remain valid).
Affiliate takeaway: PureVPN is transparent on payouts: it’s monthly, with a required
dashboard request window (1st–10th) and a pay window (15th–20th next month).
Payment methods are straightforward (PayPal or bank wire) with clear thresholds.
Languages
English
Spanish
Target Market
Geographic Target Market
GLOBAL
Best for
High-intent VPN shoppers
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PureVPN is primarily a consumer VPN aimed at users who want online privacy, safer browsing, and more control over their location/connection. A secondary (often overlooked) target market is small teams and SMBs that need managed VPN access via PureVPN for Teams. For affiliates, PureVPN converts best when you target high-intent use cases (not “generic privacy”).
Primary: Consumers (privacy + streaming + travel)
Secondary: SMB/Teams (managed access)
Global: server coverage in 65+ countries
Best traffic: high-intent comparison & tutorials
Best-fit audiences (consumer)
- Streaming & travelers: users who need stable access on hotels/airports/public Wi-Fi
- Privacy/security users: shoppers looking for “VPN with no-logs” and modern security features
- Remote workers: people who need safer browsing on mixed networks
- Gamers: users seeking more stable routing and lower risk on public networks
- Deal-seekers: buyers responding well to long-term plan discounts
Best-fit audiences (business / Teams)
- SMBs with remote staff: need centralized access control (not shared credentials)
- Agencies & dev teams: want managed user access and admin control
- IT managers (small orgs): need a “simple to deploy” business VPN
- Companies needing static/dedicated IP: for tool access / allowlisting
| Segment | What they want | Angles that convert |
|---|---|---|
| High-intent VPN shoppers | A trusted VPN, clear pricing, strong coverage, and easy setup. | “PureVPN vs X” comparisons, “best VPN for [use case]”, pricing breakdowns, refund policy clarity. |
| Travel + public Wi-Fi | Safe connections on unknown networks, multi-device use, simple apps. | Travel checklists, “hotel Wi-Fi safety”, “VPN for airport Wi-Fi”, mobile-first tutorials. |
| Streaming audiences | Reliable access and stable performance for region-locked content. | Country-specific guides, device setup articles (Fire TV/Android/iOS), “best VPN for streaming in [country]”. |
| Teams / SMB buyers | Central control, user management, secure access for distributed teams. | “VPN for Teams” explainers, IT-style benefit pages (control, access management), “business VPN for remote teams”. |
Target countries (most practical for affiliates):
PureVPN is a global product, but affiliate conversions tend to be strongest where VPN adoption + purchasing power are high. Prioritize: United States, United Kingdom, Canada, Australia, New Zealand and strong EU markets like Germany, France, Netherlands, Sweden, Norway, Switzerland. Then expand into high-demand regions where VPN usage is common (parts of Asia and LATAM) if you can localize content and handle price sensitivity.
PureVPN is a global product, but affiliate conversions tend to be strongest where VPN adoption + purchasing power are high. Prioritize: United States, United Kingdom, Canada, Australia, New Zealand and strong EU markets like Germany, France, Netherlands, Sweden, Norway, Switzerland. Then expand into high-demand regions where VPN usage is common (parts of Asia and LATAM) if you can localize content and handle price sensitivity.
Affiliate takeaway: PureVPN is easiest to sell to high-intent VPN shoppers (comparisons + setup guides),
travel/public Wi-Fi audiences, and streaming/device audiences. If you can reach business buyers,
PureVPN for Teams adds a second, higher-value market that many affiliates ignore.
Affiliate Approval Process
Approval Difficulty
Easy
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PureVPN’s affiliate program uses a structured signup form and explicit compliance rules. Approval is tied to submitting complete, accurate information, confirming acceptance of the Affiliate Terms, and having a legitimate promotion method (site/content/social/email/etc.). The affiliate terms also include geo eligibility restrictions and the right to request identity verification if needed.
Complete signup form (required fields)
Promotion method + website URL required
Promo plan: min 50 characters
Must accept Affiliate Terms
Restricted-country screening
Step 1 — Submit the affiliate application (required fields)
Required
The application requires your basic account details plus payment method details (PayPal or bank transfer) and promotional details including a promotional method, a website URL, website language/region, your audience category, and a short explanation of how you’ll promote PureVPN (the form requires a minimum length response).
Step 2 — Compliance & eligibility screening
Geo + policy checks
PureVPN’s affiliate terms require that you provide accurate and complete registration data and confirm you are legally able to enter contracts. They also specify that affiliates must not be located in listed restricted countries (and state they may terminate if they detect you are in a blocked country, including attempts to bypass via VPN).
Step 3 — Ongoing eligibility (to keep commissions)
Ongoing
PureVPN’s terms reserve the right to terminate affiliates immediately for suspected fraud, risk to program integrity, or if there are doubts about identity and you cannot provide appropriate identification. They also enforce key traffic rules, including no bidding on PureVPN trademark/brand terms in paid search.
What PureVPN clearly expects from affiliates
- Real promotional channel: blog/content, review/comparison, influencer/social, email, forums, etc.
- Working website URL: provided in the application
- Clear promo plan: short explanation of how you will promote (form enforces minimum length)
- Accurate identity + details: terms require complete/accurate data and updates if anything changes
- Acceptance of policies: you must confirm you’ve read Privacy Policy + Affiliate Terms
Common rejection / termination triggers (based on terms)
- Incomplete or inaccurate registration data
- Restricted-country location (or attempts to bypass geo restrictions)
- Fraud signals or activity that risks the integrity of the program
- Identity verification failure if PureVPN requests proof
- Trademark bidding / prohibited paid search on PureVPN brand terms
Fast approval checklist (affiliate-friendly):
1) Submit a real website URL and select the correct promo method.
2) Write a specific promo plan (e.g., “VPN comparisons + setup guides + country streaming guides”).
3) Make sure your country is eligible and your details are accurate (payment info included).
4) Avoid prohibited tactics like bidding on PureVPN trademark keywords.
1) Submit a real website URL and select the correct promo method.
2) Write a specific promo plan (e.g., “VPN comparisons + setup guides + country streaming guides”).
3) Make sure your country is eligible and your details are accurate (payment info included).
4) Avoid prohibited tactics like bidding on PureVPN trademark keywords.
Affiliate takeaway: PureVPN’s approval is not “invite-only”, but it is compliance-driven.
If you provide complete details, show a legitimate promotion channel, and follow the geo + paid-search restrictions,
you should meet the practical approval requirements and avoid avoidable account issues later.
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