Commission Structure – 8/10
Everygame offers a tiered revenue share model, starting at 20% and scaling up to 35% based on the net revenue generated by referred players. For affiliates focusing solely on poker, the commission ranges from 15% to 30%. Additionally, a 5% flat-rate sub-affiliate commission is available, allowing affiliates to earn from partners they refer to the program. While CPA deals are not standard, they can be negotiated upon request, providing some flexibility for affiliates seeking one-time payouts.
Cookie Duration – 8/10
Everygame offers a 30-day cookie duration, which is quite standard within the affiliate marketing industry. While it’s not the longest available, it provides a reasonable window for conversions and is competitive enough to give affiliates a fair chance to earn commissions on referred traffic. Affiliates promoting longer consideration-cycle products might prefer a longer duration, but for gaming-related promotions, 30 days is typically effective.
Payout Process – 8/10
Affiliates are paid monthly, typically by the 15th, with a low minimum payout threshold of €10. Payments are processed through various methods, including Bitcoin, Skrill, Neteller, Paysafe Card, Bank Wire Transfer, Ecopayz, Visa, MasterCard, and Money Global, offering flexibility to affiliates worldwide.
Geographical Target Market – 8/10
Everygame targets a global audience, accepting players from numerous countries, including the United States, Australia, Austria, and France. This broad reach allows affiliates to promote to a diverse user base interested in sports betting, casino games, and poker.
Tracking Software – 7/10
The affiliate program utilizes proprietary software, providing real-time tracking and reporting. Affiliates can monitor impressions, click-throughs, and commissions earned through downloadable reports in CSV or JSON formats. While the platform offers essential tracking features, it lacks advanced functionalities like Sub-ID tracking, which can be valuable for affiliates managing multiple campaigns or traffic sources.
Marketing Tools and Support – 7/10
Affiliates have access to a range of marketing materials, including banners, landing pages, and promotional content. The platform supports the creation of customized campaigns, allowing affiliates to tailor their marketing efforts. However, the availability of advanced tools or personalized support may vary, and there is limited information on dedicated account management for affiliates.
Reputation and Trustworthiness – 8/10
Established in 1996, Everygame has a long-standing presence in the online gaming industry. The brand is owned and operated by Thinkquick Ltd. and is licensed and regulated by the government of Curaçao. Its longevity and regulatory compliance contribute to its reputation as a trustworthy platform for both players and affiliates.
Conversion Rates – 7/10
While specific conversion rates are not publicly disclosed, Everygame's diverse offerings—including sports betting, casino games, and poker—cater to a wide range of player interests, potentially enhancing conversion opportunities. The platform's user-friendly interface and variety of promotions may also contribute to favorable conversion rates, though actual performance can vary based on traffic quality and marketing strategies.
Program Flexibility – 7/10
The affiliate program primarily operates on a revenue share model, but it offers some flexibility through negotiable CPA deals upon request. This allows affiliates to choose a compensation structure that aligns with their business model. However, the lack of a standard hybrid model may limit options for affiliates seeking a combination of upfront payments and recurring revenue.
Exclusive Offers and Incentives – 6/10
Everygame provides various promotions and bonuses for players, which affiliates can leverage in their marketing efforts. However, there is limited information on exclusive offers or performance-based incentives specifically for affiliates. The absence of structured bonus programs or tiered rewards may be a drawback for affiliates looking for additional motivation or recognition.
Technical Integration – 7/10
The affiliate platform offers downloadable reports in CSV and JSON formats and supports integration through token-based authentication. While this facilitates data access and analysis, the lack of a publicly available API may limit advanced integration capabilities for affiliates seeking to automate processes or integrate with third-party tools.
Overall Rating: 7.4/10
Everygame's affiliate program presents a solid opportunity for affiliates interested in promoting a long-established online gaming brand with a global reach. The tiered revenue share model, low payout threshold, and diverse product offerings are notable strengths. However, areas such as cookie duration, advanced tracking features, and exclusive affiliate incentives could be improved to enhance the program's competitiveness.