Everygame

Everygame Affiliate Program offers brands covering Sports-betting, two casinos and poker rooms. The affiliate program’s team is renowned throughout the industry. Partners can rely on their experience and integrity. Affiliates take advantage of high conversion, sophisticated player retention and professional affiliate support.

Category
Gambling
Rating
7.4 / 10
Commission
Up to 35%
Commission Model
Hybrid
RS
CPA
E-Mail
affiliate@everygame.eu
Software
Proprietary software

Review

Commission Structure – 8/10

Everygame offers a tiered revenue share model, starting at 20% and scaling up to 35% based on the net revenue generated by referred players. For affiliates focusing solely on poker, the commission ranges from 15% to 30%. Additionally, a 5% flat-rate sub-affiliate commission is available, allowing affiliates to earn from partners they refer to the program. While CPA deals are not standard, they can be negotiated upon request, providing some flexibility for affiliates seeking one-time payouts.

Cookie Duration – 8/10

Everygame offers a 30-day cookie duration, which is quite standard within the affiliate marketing industry. While it’s not the longest available, it provides a reasonable window for conversions and is competitive enough to give affiliates a fair chance to earn commissions on referred traffic. Affiliates promoting longer consideration-cycle products might prefer a longer duration, but for gaming-related promotions, 30 days is typically effective.

Payout Process – 8/10

Affiliates are paid monthly, typically by the 15th, with a low minimum payout threshold of €10. Payments are processed through various methods, including Bitcoin, Skrill, Neteller, Paysafe Card, Bank Wire Transfer, Ecopayz, Visa, MasterCard, and Money Global, offering flexibility to affiliates worldwide.

Geographical Target Market – 8/10

Everygame targets a global audience, accepting players from numerous countries, including the United States, Australia, Austria, and France. This broad reach allows affiliates to promote to a diverse user base interested in sports betting, casino games, and poker.

Tracking Software – 7/10

The affiliate program utilizes proprietary software, providing real-time tracking and reporting. Affiliates can monitor impressions, click-throughs, and commissions earned through downloadable reports in CSV or JSON formats. While the platform offers essential tracking features, it lacks advanced functionalities like Sub-ID tracking, which can be valuable for affiliates managing multiple campaigns or traffic sources.

Marketing Tools and Support – 7/10

Affiliates have access to a range of marketing materials, including banners, landing pages, and promotional content. The platform supports the creation of customized campaigns, allowing affiliates to tailor their marketing efforts. However, the availability of advanced tools or personalized support may vary, and there is limited information on dedicated account management for affiliates.

Reputation and Trustworthiness – 8/10

Established in 1996, Everygame has a long-standing presence in the online gaming industry. The brand is owned and operated by Thinkquick Ltd. and is licensed and regulated by the government of Curaçao. Its longevity and regulatory compliance contribute to its reputation as a trustworthy platform for both players and affiliates.

Conversion Rates – 7/10

While specific conversion rates are not publicly disclosed, Everygame's diverse offerings—including sports betting, casino games, and poker—cater to a wide range of player interests, potentially enhancing conversion opportunities. The platform's user-friendly interface and variety of promotions may also contribute to favorable conversion rates, though actual performance can vary based on traffic quality and marketing strategies.

Program Flexibility – 7/10

The affiliate program primarily operates on a revenue share model, but it offers some flexibility through negotiable CPA deals upon request. This allows affiliates to choose a compensation structure that aligns with their business model. However, the lack of a standard hybrid model may limit options for affiliates seeking a combination of upfront payments and recurring revenue.

Exclusive Offers and Incentives – 6/10

Everygame provides various promotions and bonuses for players, which affiliates can leverage in their marketing efforts. However, there is limited information on exclusive offers or performance-based incentives specifically for affiliates. The absence of structured bonus programs or tiered rewards may be a drawback for affiliates looking for additional motivation or recognition.

Technical Integration – 7/10

The affiliate platform offers downloadable reports in CSV and JSON formats and supports integration through token-based authentication. While this facilitates data access and analysis, the lack of a publicly available API may limit advanced integration capabilities for affiliates seeking to automate processes or integrate with third-party tools.

Overall Rating: 7.4/10

Everygame's affiliate program presents a solid opportunity for affiliates interested in promoting a long-established online gaming brand with a global reach. The tiered revenue share model, low payout threshold, and diverse product offerings are notable strengths. However, areas such as cookie duration, advanced tracking features, and exclusive affiliate incentives could be improved to enhance the program's competitiveness.

Withdrawal Methods

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Languages

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Target Market

Everygame's affiliate program has a global reach, but its primary focus lies in the USA and Canada, where it has established a strong presence in the online gaming market. The platform offers a diverse range of products, including sports betting, casino games, and poker, catering to a broad audience in these regions.

USA/Canada

Everygame is particularly prominent in the United States and Canada, serving as its main markets. The platform provides a comprehensive suite of gaming options, including sports betting, casino games, and poker, appealing to a wide range of players in these countries. Affiliates targeting North American audiences can leverage Everygame's strong brand recognition and diverse offerings to maximize their outreach.

Europe

In Europe, Everygame maintains a selective presence. While it operates in several European countries, it restricts sign-ups from Austria, France, Germany, Slovakia, and the United Kingdom. This selective approach indicates a focus on markets where online gambling regulations align with Everygame's operational model.

APAC (Asia-Pacific)

Everygame accepts affiliates and players from various countries within the Asia-Pacific region. However, it's important to note that sign-ups from Australia are not accepted across its Sportsbook, Casino, or Poker platforms. This suggests a cautious approach in regions with stringent online gambling regulations.

LATAM (Latin America)

Everygame's affiliate program is open to participants from Latin American countries. There are no specified restrictions for this region, allowing affiliates and players from countries like Brazil, Mexico, and Argentina to engage with Everygame's offerings.

MEA (Middle East and Africa)

The program is accessible to affiliates and players in the Middle East and Africa, with the exception of Iran and Syria, where sign-ups are not accepted. This suggests a broad reach within the region, accommodating various markets where online gambling is permitted.

In summary, while Everygame's affiliate program maintains a global presence, its primary focus is on the USA and Canada, where it offers a comprehensive range of gaming products. Affiliates targeting these markets can benefit from Everygame's strong brand recognition and diverse offerings.

Commission Structure

Affiliates earn a percentage of the net gaming revenue generated by their referred players. The RevShare model is tiered based on the monthly net revenue:

  • $1 – $20,000: 20% commission
  • $20,001 – $30,000: 25% commission
  • $30,001 – $40,000: 30% commission
  • $40,001 and above: 35% commission

For affiliates focusing solely on poker room promotions, the commission structure is slightly different:

  • $1 – $10,000: 15% commission
  • $10,001 – $20,000: 20% commission
  • $20,001 – $50,000: 25% commission
  • $50,001 and above: 30% commission

Notably, Everygame operates with a no negative carryover policy, ensuring that any negative balances do not roll over to the next month.

Cost Per Acquisition (CPA)

Affiliates interested in a CPA model can request this arrangement through their affiliate manager. Upon approval, affiliates receive a one-time payment for each referred player who meets predefined criteria, such as making a first-time deposit. The specific terms and payout amounts are negotiated individually.

Hybrid Model

For affiliates seeking a combination of both RevShare and CPA models, Everygame offers Hybrid deals upon request. This model provides a fixed CPA payment alongside ongoing revenue share commissions, blending immediate rewards with long-term earnings.

Sub-Affiliate Program

Everygame also features a sub-affiliate program, allowing affiliates to earn an additional 5% commission on the net revenue generated by affiliates they refer to the program.