Energy Partners
Commission Rate & Model
How you earn
You earn a percentage of monthly Net Revenue generated by your referred players under the RevShare plan. Because this is lifetime RevShare, your commission continues for as long as the referred customer remains active (subject to the agreement staying in force).
Practical implication: programs like this reward affiliates who can drive repeat depositing players and strong retention.
Key operational terms
Commissions are calculated monthly and paid via an invoice-based process, with a published €500 minimum payout. The terms also reference a Big Winner policy that can isolate unusually large negative player balances at player level (to avoid distorting overall monthly results).
Practical implication: cashflow is typically monthly, not weekly, and large single-player swings may be treated separately.
| Monthly FTD / NDC | RevShare Tier | Affiliate interpretation |
|---|---|---|
| 0–1 | 10% | Entry tier — suitable for testing traffic and initial placements. |
| 2–3 | 20% | First meaningful uplift — requires consistent depositors, not just clicks. |
| 4–9 | 25% | Solid mid-tier — achievable with focused SEO pages or optimized paid search. |
| 10–19 | 30% | High-performance — generally needs strong authority, ranking positions, or scalable PPC. |
| 20–49 | 35% | Top-tier — strong leverage when player retention and LTV are healthy. |
| 50+ | 40% | Maximum published tier — designed for high-volume casino affiliate operations. |
- Tier volatility: your RevShare % can move up/down month-to-month based on new depositor volume.
- Cashflow mechanics: invoice submission + €500 threshold can delay payment for smaller affiliates.
- Verification clauses: like many iGaming programs, payments may be delayed for compliance/fraud checks.
- Big-winner handling: large single-player swings can materially affect monthly Net Revenue unless isolated per policy.
- Custom deal reality: CPA/hybrid deals typically require explicit written confirmation from a manager.
Cookie Duration
Energy.Partners tracks referrals using cookies and credits a player to an affiliate based on the affiliate tracking cookie. The key detail for attribution is that a customer is linked to the last affiliate who referred them (i.e., the most recent tracked affiliate click typically wins). Energy.Partners publicly confirms cookie-based tracking, but it does not clearly publish an exact “X-day” cookie duration on the public-facing pages — so you should treat the cookie window as platform/account dependent and confirm it in your affiliate dashboard or with your manager.
| Tracking element | What it means | What affiliates should do |
|---|---|---|
| Cookie duration | Energy.Partners confirms cookie-based referral tracking, but does not publicly specify an exact cookie length. In practice, cookie lifetime can vary by platform settings, browser privacy rules, and account configuration. | Confirm the cookie window inside your affiliate platform (or with your manager) and design funnels to convert quickly (strong CTAs + simple “how to claim bonus” steps). |
| Attribution model (critical) | A customer is linked to the last affiliate who referred them according to the tracking cookie. If a user clicks another affiliate link later, attribution can be overwritten. | Reduce “comparison wandering” by answering objections fast (payments, withdrawal times, bonus terms) and sending users to a relevant landing page, not a generic homepage. |
| What counts as a tracked conversion | iGaming tracking typically requires a real registration and often a first deposit (NDC/FTD logic), depending on your agreed commission model. | Use clear pre-sell steps: “Register → Verify (if needed) → Deposit → Play”. Don’t overpromise “instant” outcomes. |
| Cross-device risk | If a user clicks on mobile but completes registration/deposit later on desktop (or a different browser), cookies may not carry over. | Encourage a device-consistent journey (mobile click → mobile signup). Use “start now” CTAs and high-intent pages. |
| Tracking blockers / privacy | Ad blockers, strict browser settings, cookie clearing, and referrer stripping can reduce tracking reliability. | Use direct affiliate links, avoid excessive redirects/link shorteners, and keep your pages fast and lightweight. |
| Lifetime commission vs. cookie window | The cookie window affects whether the player is initially attributed to you. Once a player is attributed and accepted as a referred customer, revenue share can be for the lifetime of that player (until account closure/deactivation or agreement termination). | Focus on quality acquisition (appropriate GEOs + compliant messaging) so players remain active and valuable long-term. |
- EnergyCasino review pages with a clean “How to start” flow
- Bonus explainer pages that include key terms clearly
- Payments/withdrawals pages (biggest conversion objections)
- Country-specific pages for allowed GEOs (localized intent)
- User clicks multiple affiliates (last-click overwrite)
- Cross-device signup/deposit
- Privacy tools block cookies or strip referrers
- Sending users to unfocused pages that encourage more comparison
User clicks your EnergyCasino link → browses bonuses → returns later and registers/deposits.
If no other affiliate link was clicked after yours and tracking persists, the player is attributed to you. If the user clicks another affiliate link later, the “last referred affiliate” rule can overwrite credit.
Payouts
Energy.Partners uses a monthly, invoice-based payout process. In simple terms: your commissions are calculated for an “agreed period” (typically monthly), you submit an invoice, and you are paid your cleared commission. Two practical rules drive payout timing: (1) a €500 minimum payout threshold (otherwise the balance rolls over), and (2) funds are usually sent by the 15th day of the next month after the period ends (assuming invoice and checks are in order).
| Item | What it means | What affiliates should do |
|---|---|---|
| When you get paid | You’re paid your cleared commission at the end of each agreed period. In practice, payouts are usually sent by the 15th day of the following month. | Plan cash flow as monthly (not weekly). Keep your invoice and payout details ready before month-end so you don’t miss a cycle. |
| Invoice-based settlement | Payment is made via the method you choose in the invoice submitted every month. | Submit a correct invoice with consistent beneficiary details. Incorrect details are one of the most common “silent” payout delays. |
| Minimum payout threshold | The minimum payout is €500. If your commission is below €500, it is transferred (rolled over) to the following month. | If you’re early-stage, expect rollovers until you hit €500. Use content that attracts deposit-ready intent (payments, bonus terms, withdrawals). |
| Payment methods | You can get paid via Bank Transfer, PaymentIcon, Skrill, or Neteller. | Choose the method that matches your region and compliance setup. E-wallets can be simpler for cross-border payouts; bank transfer is best for formal accounting. |
| Verification / payout delay risk | The program reserves the right to delay payment (up to 180 days) to verify that transactions comply with the terms, and to withhold payment if fraud/invalid traffic is suspected. | Keep traffic clean: no incentivised signups, no restricted GEOs, no misleading claims. If you run paid traffic, follow trademark rules and keep records. |
| Negative carry-over | Energy.Partners states that for most account types, it does not carry negative earnings from one period to the next (“no negative carry-over” in practice). | Confirm your exact plan with your affiliate manager (especially if you negotiate a bespoke deal), then optimize for steady depositor flow month-to-month. |
- Invoice missing, late, or has incorrect beneficiary details
- Balance is below €500 (rollover to next month)
- Compliance checks triggered (GEO issues, incentivised traffic, suspicious activity)
- Mismatch between payout method details and invoice information
- Set a monthly routine: close month → invoice → payout details check
- Drive “deposit-ready” intent: withdrawals, payments, bonus T&Cs, verification guides
- Geo-filter to avoid excluded territories and reduce compliance flags
- Keep promo claims factual (especially around bonuses and “free” language)
January activity closes → you submit your monthly invoice → if cleared commission is €500+ → funds are usually sent by February 15.
If commission is €420 → it rolls over, and you’re paid once the running total exceeds €500 (assuming all checks pass).
Languages
Target Market
Energy.Partners is the affiliate program for EnergyCasino. From a targeting perspective, it performs best with casino-intent audiences in countries where the brand accepts registrations. The most important “target market” rule is that promotion is effectively global but not allowed in a defined list of excluded countries (see below). If your audience includes excluded GEOs, you should geo-filter traffic and avoid advertising those territories.
- Slots-first players searching new casinos, bonuses, and game providers
- Bonus hunters comparing welcome offers (must present terms clearly)
- VIP / high-value audiences (casino review communities, high-intent SEO)
- Mobile casino users converting from fast “best casino” pages
- New-to-brand audiences looking for a modern casino with clear onboarding
- SEO reviews & comparisons: “EnergyCasino review”, “best online casino [country]”
- Bonus pages with strict promo wording + full terms one click away
- Casino intent hubs: payment methods, RTP/game-provider pages, “how to withdraw” guides
- PPC (where permitted) targeting brand + high-intent keywords
| GEO segment | What to target | How to position EnergyCasino |
|---|---|---|
| Global (allowed countries) | Casino audiences in countries where EnergyCasino accepts players. This is your “default” segment, but it’s only valid if you exclude restricted GEOs. | “Trusted casino option” + emphasize safe onboarding, clear bonus terms, and localized payment expectations for your audience. |
| United Kingdom (high compliance) | UK-facing audiences only if you can follow strict UK marketing rules. For UK promo specifically, SEO + PPC are allowed, while many direct marketing channels require approval. | Conservative, compliant messaging: no “guaranteed wins”, no misleading “free” claims, and include significant terms clearly. |
| Excluded / do-not-target countries |
Do not promote to audiences located in the following excluded countries: Australia, Belarus, Belgium, Brazil, Curaçao, North Korea, Ethiopia, France (incl. overseas territories), Germany, Hong Kong, Iran, Iraq, Israel, Italy, Netherlands, Pakistan, Romania, Serbia, Slovakia, Spain, Sri Lanka, Syria, Trinidad & Tobago, Turkey, Tunisia, Ukraine, United Kingdom, United States, Yemen. |
Use geo-blocking/filters and avoid paid ads, SEO targeting, or content that actively solicits users from excluded GEOs. |
| Language & operator expectations | Energy.Partners’ public interface supports English and Japanese, which is useful if your affiliate team or content workflow is EN/JP. | Localize your key pages (bonus terms, payments, withdrawals, responsible gambling) and keep claims tightly factual. |
Global casino audiences in allowed countries (strictly exclude restricted territories). Best for SEO/PPC-driven casino-intent traffic and compliant bonus/review content.
Affiliate Approval Process
Energy.Partners approval is primarily about traffic-source clarity and rule compliance. You apply via their online form and your application is reviewed before you’re activated. After approval, you’re expected to promote using authorized/approved marketing materials, avoid restricted GEOs, avoid incentivised traffic, and follow strict rules for any direct marketing (email/SMS/push and similar) and for UK-facing promotion.
Provide your website/channel URLs and describe how you acquire users (SEO, PPC, communities, etc.). Applications are reviewed before you’re fully activated, so incomplete or vague traffic details can slow approval.
You’re responsible for not targeting markets where gambling (or gambling advertising) is illegal and for avoiding the program’s excluded/restricted territories. If your traffic includes mixed GEOs, implement geo-filtering.
Use marketing materials provided by the program (or explicitly approved). Do not edit banners/logos/claims without written permission. Third-party placements (publishing brand content on sites you don’t own/control) typically require advance notice/approval.
Direct marketing is sensitive in iGaming. If you want to use email/SMS/push notifications (or similar), treat it as not allowed by default unless your affiliate manager explicitly approves it for your account/campaign.
| Promotion method | Status | What it means in practice |
|---|---|---|
| SEO / content sites | Allowed (core channel) | Reviews, comparisons, bonus explainers, payment/withdrawal guides are the “cleanest” path to approval and long-term stability. Keep claims factual and include key bonus terms clearly. |
| PPC / paid search | Allowed (with restrictions) | PPC can be allowed (including for UK promotion), but avoid anything that violates trademark rules: do not bid on brand/trademark-like keywords or use brand terms in a way that imitates the operator. |
| Email / SMS / direct outreach | Not allowed unless approved | Treat direct marketing as permission-based. Using brand names/offers in email/SMS without prior approval can lead to account closure and withheld commissions under program rules. |
| Social / Native / Pop-ups / Pop-unders | Not allowed unless approved (especially UK-facing) | For UK-targeted promotion, these are specifically restricted unless an affiliate manager approves them. If you plan to use these channels, get it cleared in writing before launch. |
| Incentivised traffic | Not allowed | No “paid to click / rewards / incentives” to drive signups or deposits. This is one of the fastest ways to lose approval or commissions. |
| Adult / illegal / “questionable” content sites | Not allowed | Traffic from pornographic, obscene, or illegal-material sites is prohibited. Keep placements brand-safe and age-appropriate. |
| Brand impersonation / fake pages | Not allowed | Don’t create social pages or landing pages that pretend to be the operator, and don’t use brand assets in a misleading way. This is typically treated as a serious violation. |
- No real website/channel or unclear traffic source
- Promoting restricted/illegal GEOs (no geo-filtering)
- Launching email/SMS/push campaigns without approval
- Brand bidding / trademark keyword violations in PPC
- Incentivised traffic or “rewards for signups”
- Using unapproved/edited creatives or misleading claims
- Adult/illegal content placements or underage-facing content
- Submit a complete application with live site/channel links
- Explain your traffic mix (SEO, PPC, community, etc.) clearly
- Implement GEO filtering to avoid excluded territories
- Use only program-provided/approved creatives and wording
- If you want email/SMS/social/native/popups: get written approval first
- Avoid brand keyword bidding and any impersonation-style assets
If your acquisition is content-led (SEO reviews/comparisons + compliant PPC) and you avoid restricted GEOs, you’re aligned. If your acquisition relies on direct marketing (email/SMS/push) or aggressive formats (popups/popunders/social/native), assume it needs explicit affiliate-manager approval before you run it.
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