Energy.Partners approval is primarily about traffic-source clarity and rule compliance.
You apply via their online form and your application is reviewed before you’re activated.
After approval, you’re expected to promote using authorized/approved marketing materials,
avoid restricted GEOs, avoid incentivised traffic, and follow strict rules for any
direct marketing (email/SMS/push and similar) and for UK-facing promotion.
Application: online form + review
Required: real website/channel details
Allowed (UK): SEO + PPC
Email/SMS: prior permission required
Not allowed: incentivised traffic
PPC rule: no brand bidding
Step 1 — Submit the online application with your real traffic source
Required
Provide your website/channel URLs and describe how you acquire users (SEO, PPC, communities, etc.).
Applications are reviewed before you’re fully activated, so incomplete or vague traffic details can slow approval.
Step 2 — Confirm GEO legality + excluded territories for your audience
Critical
You’re responsible for not targeting markets where gambling (or gambling advertising) is illegal and for
avoiding the program’s excluded/restricted territories. If your traffic includes mixed GEOs, implement geo-filtering.
Step 3 — Use only approved creatives and do not modify brand materials
Strict
Use marketing materials provided by the program (or explicitly approved). Do not edit banners/logos/claims without written permission.
Third-party placements (publishing brand content on sites you don’t own/control) typically require advance notice/approval.
Step 4 — Get written approval before any “direct marketing” (email/SMS/push, etc.)
Permission-based
Direct marketing is sensitive in iGaming. If you want to use email/SMS/push notifications (or similar), treat it as
not allowed by default unless your affiliate manager explicitly approves it for your account/campaign.
| Promotion method |
Status |
What it means in practice |
| SEO / content sites |
Allowed (core channel) |
Reviews, comparisons, bonus explainers, payment/withdrawal guides are the “cleanest” path to approval and long-term stability.
Keep claims factual and include key bonus terms clearly.
|
| PPC / paid search |
Allowed (with restrictions) |
PPC can be allowed (including for UK promotion), but avoid anything that violates trademark rules:
do not bid on brand/trademark-like keywords or use brand terms in a way that imitates the operator.
|
| Email / SMS / direct outreach |
Not allowed unless approved |
Treat direct marketing as permission-based. Using brand names/offers in email/SMS without prior approval can lead to account closure
and withheld commissions under program rules.
|
| Social / Native / Pop-ups / Pop-unders |
Not allowed unless approved (especially UK-facing) |
For UK-targeted promotion, these are specifically restricted unless an affiliate manager approves them.
If you plan to use these channels, get it cleared in writing before launch.
|
| Incentivised traffic |
Not allowed |
No “paid to click / rewards / incentives” to drive signups or deposits. This is one of the fastest ways to lose approval or commissions.
|
| Adult / illegal / “questionable” content sites |
Not allowed |
Traffic from pornographic, obscene, or illegal-material sites is prohibited. Keep placements brand-safe and age-appropriate.
|
| Brand impersonation / fake pages |
Not allowed |
Don’t create social pages or landing pages that pretend to be the operator, and don’t use brand assets in a misleading way.
This is typically treated as a serious violation.
|
What commonly causes rejection or lost commissions
- No real website/channel or unclear traffic source
- Promoting restricted/illegal GEOs (no geo-filtering)
- Launching email/SMS/push campaigns without approval
- Brand bidding / trademark keyword violations in PPC
- Incentivised traffic or “rewards for signups”
- Using unapproved/edited creatives or misleading claims
- Adult/illegal content placements or underage-facing content
Fast approval checklist
- Submit a complete application with live site/channel links
- Explain your traffic mix (SEO, PPC, community, etc.) clearly
- Implement GEO filtering to avoid excluded territories
- Use only program-provided/approved creatives and wording
- If you want email/SMS/social/native/popups: get written approval first
- Avoid brand keyword bidding and any impersonation-style assets
Simple compliance rule:
If your acquisition is content-led (SEO reviews/comparisons + compliant PPC) and you avoid restricted GEOs,
you’re aligned. If your acquisition relies on direct marketing (email/SMS/push) or aggressive formats (popups/popunders/social/native),
assume it needs explicit affiliate-manager approval before you run it.
Affiliate takeaway: Energy.Partners is easiest to get (and stay) approved with
transparent traffic sources, allowed GEO targeting, and clean SEO/PPC promotion.
The biggest “gotchas” are direct marketing without permission, trademark/brand bidding in PPC, incentivised traffic,
and using unapproved or misleading creatives.