EKTA is a travel insurance platform offering unique insurance programs starting at $0.99 per day. Their products are valid worldwide and cover various diseases, including COVID-19. The company provides a user-friendly interface and a comprehensive range of travel insurance options on a single website.
EKTA is a travel insurance offer available through Travelpayouts. The affiliate terms shown for this offer are easy to understand: a flat 20% commission on the order amount, a 30-day cookie, and rewards on desktop + mobile web (not in-app). Operationally, the offer’s conversion flow is designed for fast purchase: policies can be bought online and the policy is delivered by email quickly, with 24/7 support. The main trade-off in the overall score is brand reputation risk (public customer feedback is mixed/negative on major review platforms), which matters more in insurance than many other travel niches.
EKTA’s Travelpayouts offer lists a simple commission rule: 20% of the order amount. That is a strong headline percentage for travel insurance, especially because it is not a tiered or “up to” structure inside the offer card.
The main nuance is the typical insurance confirmation logic: the order can appear as “paid” quickly, but commission confirmation is tied to whether the policy remains valid (the offer notes that commission is paid after the start of the insurance policy, and cancellations can void commission).
30-day cookie duration is listed for EKTA inside Travelpayouts.
This supports typical travel behavior: users often compare options, then buy coverage closer to departure. A 30-day window is “standard good,” not unusually long.
EKTA runs through Travelpayouts, so affiliate payouts are processed by the network once commissions are approved in reporting. The offer’s payout logic is tied to payment/validity:
This structure is typical for insurance: a purchase can be created today, but the “final” payable commission depends on whether the policy starts and remains valid (reducing the chance of paying out on policies that never go into effect).
EKTA’s offer details in Travelpayouts are unusually “clean” and easy to summarize:
The score is calculated using this formula:
(Trustpilot Score × 0.7) + (Internal Review Score × 0.3)
In insurance, customer trust signals matter more than in many other travel categories because the product’s value is realized when a claim is needed. Public feedback is mixed and includes a high share of negative claim-related experiences, which lowers the “safe-to-recommend” confidence for broad audiences.
EKTA’s product positioning (as shown in the offer details) focuses on convenience and broad applicability:
Travel insurance is a consistently demanded travel add-on, especially for international travel, visas, and “last minute before departure” coverage needs.
EKTA is relatively flexible in allowed promotion categories (as shown in the offer rules panel):
The biggest constraint is the explicit no-media-buying rule, which removes a major scaling channel for performance marketers.
(Higher score = less competition)
Travel insurance is a competitive affiliate niche because it overlaps with: comparison sites, airlines/OTAs upselling, credit-card coverage pages, and high-authority travel publishers. The offer’s “Worldwide” targeting increases the addressable market, but also increases the number of competing publishers.
Support for EKTA affiliates is layered:
EKTA (via Travelpayouts) is a straightforward travel insurance affiliate offer with a strong 20% commission,
a standard 30-day cookie, and clear rewarded platforms (desktop + mobile web, not in-app).
The offer is flexible for many affiliate types (content, cashback, travel business, and coupons are marked as allowed),
and the purchase flow is positioned as fast and multilingual.
The main downside is brand trust volatility: public customer feedback on large review platforms is heavily polarized and contains a significant share of negative claim-related experiences,
which is particularly important for insurance products.
Overall Affiliate Value: 6.7 / 10 — strong economics and clear rules, but trust/reputation is the main limiting factor for broad-audience promotion.
EKTA’s Travelpayouts offer uses a straight percentage commission: the affiliate reward is 20% of the order amount. In other words, the commission scales directly with the premium the customer pays (higher policy price → higher affiliate payout). The offer also specifies a key status rule in its payout process: an order is labeled “paid” if the customer pays for the order within 30 days. This matters because affiliate reporting and eventual commission approval depend on whether the customer completes payment in that defined window.
| Commission element | What it means | How it affects earnings |
|---|---|---|
| Reward type | Commission is a one-time percentage payout per completed purchase (not a recurring model). | Earnings are tied to each individual policy sale; there is no renewal/lifetime component shown in the offer terms. |
| Reward rate | The offer lists 20% of the order amount. | The commission scales with premium size. Larger/longer trips or broader coverage (when it increases the order value) typically increases commission. |
| “Paid” status rule | The offer states the order gets the status “paid” if the client pays within 30 days. | Orders that are created but not paid in that window may not reach “paid” status and therefore may not become commissionable in reporting. |
| Rewarded platforms | Rewards are earned from purchases made on desktop web and mobile web. | Web checkout flows are the commissionable path. This is important for mobile traffic: the purchase needs to stay in the browser to remain rewarded. |
| Not rewarded (important) | Purchases completed in-app are listed as not rewarded. | If the user is diverted into an app environment to complete purchase, the transaction may not be credited for commission. |
| Conversion intent (insurance context) | Insurance is a “need-based” product: purchase typically happens when a traveler decides they need coverage and completes payment. | Highest earning consistency usually comes from audiences with clear travel intent (trip booked, departure approaching, visa/requirements research), which increases the chance that the order moves from created → paid within the defined window. |
EKTA’s offer inside Travelpayouts lists a 30-day cookie lifetime. This means that if a user clicks your affiliate link, the referral can still be attributed to you if the user completes a purchase within 30 days (assuming tracking remains intact and the purchase is completed on a rewarded platform). The offer also includes a “paid” status rule: an order is labeled paid if the client pays for the order within 30 days. Practically, this makes the 30-day period especially important for both attribution (cookie window) and order completion (payment timing).
| Tracking element | What it means | What matters for attribution |
|---|---|---|
| Cookie duration | A click can be attributed for up to 30 days after the user clicks the affiliate link. | Conversions that happen within the 30-day window are eligible for tracking, provided the purchase is completed in a trackable web session. |
| Attribution behavior | Most affiliate platforms follow a last-click within cookie window behavior for standard tracking. | If a user clicks another affiliate link later (within 30 days), attribution may be overwritten depending on the network’s last-click logic. |
| Rewarded platforms | The offer explicitly rewards purchases on desktop web and mobile web. | Web checkout flow is the commissionable path. The user should remain in the browser to complete the purchase. |
| Not rewarded (important) | Purchases completed in-app are listed as not rewarded. | Even if the click was tracked, an in-app completion is not treated as a rewarded conversion for this offer. |
| Payment timing & “paid” status | The offer states the order gets the status paid if the client pays within 30 days. | Delayed payment outside that window can prevent the order from becoming “paid” in the offer’s stated logic, which can reduce the number of commissionable transactions. |
| Cross-device risk | If a user clicks on one device (mobile) and completes purchase on another (desktop), cookies typically do not transfer. | Cross-device journeys are a common reason a 30-day cookie does not result in attribution, even when intent exists. |
| Privacy tools / cookie blocking | Browser privacy protections, ad blockers, or cookie clearing can prevent tracking cookies from persisting. | Tracking is most stable with direct affiliate links and minimal redirect chains, and can be weakened by aggressive blockers. |
EKTA is positioned as a travel insurance offer for people who travel or go abroad, with eligibility stated for customers between ages 3 and 85. The offer is marked for Worldwide targeting and is designed for quick conversion: users can buy a policy online and receive the insurance policy by email within minutes, supported by 24/7 assistance. From a tracking perspective, rewards are credited for bookings on desktop web and mobile web, while in-app actions are not rewarded.
| Segment | What to target | How EKTA fits |
|---|---|---|
| Worldwide (default) | International travel audiences across regions, especially users buying coverage online before departure. | The offer is marked as Worldwide and optimized for quick purchase with fast policy issuance and 24/7 support. |
| Multilingual travel markets | Users who convert better in their native language (the offer lists multiple interface languages including Armenian, Azerbaijani, English, French, Georgian, German, Italian, Kirghiz, Polish, Russian, Spanish, Tajik, Turkish, Turkmen, Ukrainian, and Uzbek). | A multi-language site reduces friction for non-English audiences and supports localized travel-intent pages. |
| Age-sensitive buyers | Family travel and senior travel segments where age eligibility is a major decision factor. | The stated age range (3–85) covers both children and seniors, which widens the eligible audience vs offers with tighter limits. |
| Last-minute coverage intent | Users close to departure who want immediate documentation and a fast checkout experience. | The offer highlights fast online purchase and policy delivery by email within minutes—aligned with urgency-driven buyers. |
| Platform behavior (important) | Web-first journeys (desktop or mobile browser) rather than in-app purchase flows. | Rewards are shown for desktop and mobile web; in-app actions are explicitly not rewarded. |
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EKTA is listed in Travelpayouts, which means affiliate payouts are processed by the Travelpayouts network once EKTA transactions are tracked and approved. The offer’s payout process includes an important status rule: the order gets the status “paid” if the client pays for the order within 30 days. In practice, that “paid” status is the key step that moves an order from “created/initiated” into a commissionable transaction in reporting (subject to the network’s standard approval flow).
| Item | What it means | How it affects payout timing |
|---|---|---|
| Who pays the affiliate | Even though the advertiser is EKTA, Travelpayouts processes affiliate withdrawals and sends payouts. | Payout timing and withdrawal rules follow Travelpayouts’ payout schedule and account settings after commissions are approved. |
| When an order is “paid” (offer rule) | The offer states the order receives the status “paid” if the customer pays within 30 days. | Orders that are created but not paid within that window may not reach “paid” status, reducing the number of transactions that can move toward approval. |
| Commission approval flow | Affiliate transactions typically appear first as tracked/pending and only become payable after the network/advertiser confirmation step. | There can be a time gap between purchase and “approved” commission, depending on confirmation timing and how long the advertiser takes to validate orders. |
| Rewarded platforms (where commission is credited) | The offer lists rewards for purchases on desktop web and mobile web. | Purchases completed in a standard web session are the eligible path for crediting and approval. |
| Not rewarded platform (important) | Purchases completed in-app are listed as not rewarded. | In-app completion can result in no commission being generated in the first place, regardless of payment timing. |
| Payment methods | Withdrawal methods are the ones available inside the affiliate’s Travelpayouts account and can vary by country/region and account profile. | Different methods can have different withdrawal minimums and processing times, which affects how soon funds can be withdrawn after approval. |
| Minimum payout thresholds | Travelpayouts applies minimum thresholds for withdrawals, which can vary depending on the chosen payout method. | If the approved balance is below the applicable minimum, it will typically remain in the account balance until the threshold is reached. |
EKTA is available as a Travelpayouts offer. Approval is primarily based on having a valid Travelpayouts affiliate account and promoting EKTA using the offer’s allowed marketing methods. The channel policy shown for EKTA is relatively flexible (content, cashback, travel business, and coupons are allowed), with one clear restriction: media buying is not allowed.
Complete the Travelpayouts account profile and add your website/channel details so the network can review your traffic source and enable payouts.
Once the offer is added to your account, you can generate tracking links and access the advertiser’s promotional materials available through the platform.
EKTA’s offer rules explicitly allow multiple promotion categories across channels, but media buying is marked as not allowed. Staying within the allowed promotion methods is the main “approval and safety” requirement for commissions to remain valid.
The offer is rewarded on desktop web and mobile web, while in-app actions are not rewarded. This is not an “approval” rule, but it affects whether tracked users can generate commission.
| Promotion method | Status (as shown in offer rules) | What it means in practice |
|---|---|---|
| Content creation | Allowed · Any channels | EKTA can be promoted via content placements across channels (e.g., websites, social, video, communities), consistent with “any channels” availability. |
| Cashback service | Allowed · Any channels | Cashback-style placements are permitted under the offer’s rules across channels. |
| Travel business | Allowed · Any channels | The offer rules explicitly allow travel business promotion, which is useful for agencies or travel operators that place insurance as an add-on. |
| Personal bookings | Allowed | The offer rules list personal bookings as allowed for this program. |
| Coupons or promo codes | Allowed · Any channels | Coupon/promo-code style placements are permitted in the offer’s stated rules across channels. |
| Media buying | Not allowed | Paid acquisition / media buying is explicitly disallowed in the offer rules. Affiliates using ads as their primary acquisition method may not be compatible with this offer. |
