DrückGlück Casino

DrückGlück is a prominent online casino brand primarily targeting the German market. It offers a wide range of casino games and is known for its significant presence in television, press, and sponsorships.

Category
Gambling
Rating
8.1 / 10
Commission
Up to 40%
Commission Model
RS
CPA
Hybrid
E-Mail
affiliates@egamingonline.com
Software
EGamingOnline

Review

Commission Structure – 9/10

The DrückGlück Casino affiliate program offers multiple commission structures, including revenue share, CPA (Cost Per Acquisition), and hybrid models, giving affiliates flexibility in their earnings. The revenue share model is competitive compared to industry standards, allowing affiliates to earn a percentage of referred players’ losses, while CPA and hybrid models offer upfront payments for acquiring new users. The program provides recurring commissions, ensuring long-term earnings for affiliates who bring in high-value players, making it a strong choice for long-term partnerships.

Cookie Duration – 6/10

The program operates on a session-based cookie, meaning a user must convert within the same session for the affiliate to be credited. While this is functional for high-intent traffic, it falls short of the industry standard 30-day cookie and may limit conversions from slower decision-makers.

Payout Process – 8/10

The affiliate program maintains a fair payout structure, with a minimum payout threshold that is within the acceptable range for affiliates. A variety of payment methods are available, including PayPal, bank transfers, and e-wallets, ensuring accessibility for affiliates across different regions. Payments are processed on a monthly basis, which aligns with standard industry practices and provides consistent income flow for affiliates.

Geographical Target Market – 8/10

DrückGlück Casino primarily targets European markets, with a strong focus on Germany, Austria, and Switzerland, where it has established brand recognition. The casino also attracts players from other regulated regions, expanding its reach beyond core markets. While it has a strong presence in these areas, its audience reach is somewhat limited compared to global brands that operate in multiple international jurisdictions.

Tracking Software – 8.5/10

The affiliate program runs on a reliable tracking platform that ensures accurate tracking of clicks, leads, and conversions. Real-time tracking is available, allowing affiliates to monitor their performance and optimize campaigns accordingly. The user interface is intuitive, making it easy for affiliates to navigate and analyze their data. Additionally, Sub-ID tracking is supported, enabling affiliates to track the performance of different traffic sources for better campaign optimization.

Marketing Tools and Support – 8/10

DrückGlück Casino provides a solid selection of marketing tools, including banners, landing pages, and promotional materials that affiliates can use to drive traffic. These resources are optimized for conversion, and there is some level of customization available to tailor materials to specific audiences. The affiliate support team is responsive, offering assistance through dedicated account managers and email support, ensuring that affiliates receive guidance when needed.

Reputation and Trustworthiness – 10/10

DrückGlück Casino is a well-established brand with a strong reputation in the European iGaming market. As part of the EGamingOnline network, the affiliate program benefits from a trusted and transparent partnership. The casino has been operating for several years, further reinforcing its credibility among both players and affiliates.

Conversion Rates – 8/10

The conversion rate for the DrückGlück Casino affiliate program is generally high, as the brand is well-known and attracts players who are interested in its games and promotions. A smooth and user-friendly checkout process reduces friction for new sign-ups, enhancing conversion potential. While conversion rates are strong, results can vary depending on traffic quality and targeted demographics.

Program Flexibility – 7.5/10

The affiliate program offers some flexibility in commission structures, allowing affiliates to negotiate custom deals based on performance and traffic volume. While standard hybrid models are available, some competitors may provide more personalized commission structures tailored to specific affiliate needs. Nonetheless, the program remains competitive and adaptable for most affiliates.

Exclusive Offers and Incentives – 7.5/10

The program occasionally provides special promotions and exclusive deals for affiliates, which can enhance earnings and engagement. Performance-based incentives are available, rewarding top-performing affiliates with additional bonuses. However, more frequent or tailored incentives could further improve the appeal of the program.

Technical Integration – 8/10

The integration process is smooth, with an easy setup requiring minimal technical effort. The platform also offers API access, enabling advanced affiliates to track, report, and automate their campaigns efficiently. This ensures that affiliates have the tools they need to optimize their marketing efforts.

Overall Rating – 8.1/10

The DrückGlück Casino affiliate program is a strong choice for affiliates looking to promote a reputable European casino brand. With competitive commissions, reliable tracking software, and a well-established reputation, the program offers a solid opportunity for affiliates. While some aspects, such as cookie duration and exclusive incentives, could be enhanced, the program remains a viable option for those targeting the German and broader European gaming markets.

Withdrawal Methods

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Languages

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Target Market

​DrückGlück primarily targets the European market, with a strong focus on German-speaking countries. The brand's name, "DrückGlück," is German for "Press Luck," indicating its initial aim at the German audience. Over time, the casino has expanded its reach to other European countries, offering services in multiple languages.​

EUROPE – Primary Market

DrückGlück has established a significant presence in several European countries:​

  • Germany: As its primary market, DrückGlück has invested heavily in German-language services and marketing. The casino has been a sponsor of German sports teams and television shows, further solidifying its presence in the country.
  • United Kingdom: Holding a license from the UK Gambling Commission, DrückGlück caters to UK players with a dedicated .co.uk domain and English-language support.
  • Denmark and Sweden: With licenses from the Danish Gambling Authority and the Swedish Gambling Authority, DrückGlück offers localized services, including language support and payment methods, to players in these countries.
  • Finland and Norway: The casino provides Finnish and Norwegian language options, catering to players in these regions. ​

APAC (Asia-Pacific), USA/Canada, LATAM (Latin America), MEA (Middle East and Africa)

DrückGlück does not currently have a significant presence in these regions. The casino restricts access to players from several countries, including the United States, Canada, and various nations in Asia, Latin America, and the Middle East.

Commission Structure

DrückGlück Casino, managed under the EGamingOnline (EGO) affiliate network, offers a commission structure designed to reward affiliates based on their performance. The primary components of their commission structure include:​

1. Revenue Share (Rev Share)

  • 0–5 FTDs/month – 20% Rev Share
  • 6–10 FTDs/month – 25% Rev Share
  • 11–25 FTDs/month – 30% Rev Share
  • 26–50 FTDs/month – 35% Rev Share
  • 51+ FTDs/month – 40% Rev Share

🔸 FTD = First Time Depositor

2. CPA (Cost Per Acquisition)

  • One-time payment per qualified player.
  • Negotiable terms depending on traffic quality and volume.
  • Must be arranged directly with an affiliate manager.

3. Hybrid Model

  • Mix of Revenue Share and CPA.
  • Customizable and negotiated on a case-by-case basis.

Additional Affiliate Benefits

  • Sub-Affiliate Program: Earn 5% commission from the earnings of referred affiliates.
  • No Negative Carryover: Your negative balance (if any) resets at the start of the next month.
  • Reliable Monthly Payments: Paid in the first 10–15 days of each month.