Commission Structure – 6/10
The AskGfK affiliate program operates on a Cost Per Acquisition (CPA) model, offering affiliates a fixed commission of €10.50 for each valid registration. This straightforward structure provides immediate earnings, making it appealing for affiliates seeking quick returns. However, the absence of Revenue Share or Hybrid models limits long-term earning potential, as there are no recurring commissions from referred users.
Cookie Duration – 8/10
Affiliates benefit from a generous 100-day cookie duration, which is notably longer than the industry standard of 30 to 60 days. This extended tracking period increases the likelihood of earning commissions, as it allows more time for referred users to complete the desired action.
Payout Process – 8/10
The payout process within the AskGfK affiliate program, managed through the Daisycon network, is straightforward and reliable. The minimum payout threshold is €25, which is competitive and accessible for most affiliates. After the first manual payout request, subsequent payments are processed automatically, enhancing convenience. Affiliates can receive their earnings through various payment methods, including bank transfers, offering flexibility to participants across different regions. Payments are typically made on a monthly basis, aligning with industry norms. The ability to adjust the minimum threshold in your account also provides a layer of customization based on the affiliate’s preferences and performance. Overall, the process is user-friendly and well-suited for both new and experienced affiliates.
Geographical Target Market – 7/10
The AskGfK affiliate program primarily targets European countries, including Austria, Switzerland, and Germany. The program focuses on recruiting participants for consumer panels, which may limit its appeal to a broader global audience. However, within its target regions, it offers opportunities for affiliates to engage with audiences interested in market research participation.
Tracking Software – 8/10
The program utilizes established affiliate networks like Daisycon and AdKlick for tracking. These platforms provide reliable tracking of clicks and conversions.
Marketing Tools and Support – 7/10
The AskGfK affiliate program, operated via the Daisycon platform, provides a decent suite of marketing resources to support affiliates. These include banners, text links, landing pages, and promotional creatives, which can be accessed directly from the affiliate dashboard. Affiliates also benefit from Sub-ID tracking, which enables detailed monitoring of various traffic sources, enhancing optimization capabilities. While the tools are functional and cater to standard needs, there is limited public information about customization options for creatives or the quality of affiliate support such as response time or dedicated account managers. Although the technical assets are sufficient, the lack of visible human support infrastructure slightly reduces the overall score.
Reputation and Trustworthiness – 8/10
GfK is a well-established market research company with a history spanning over 89 years. Its longstanding presence and reputation in the industry lend credibility to its affiliate program. Affiliates can feel confident promoting a program backed by a reputable organization.
Conversion Rates – 7/10
While specific conversion rates for the AskGfK affiliate program are not publicly available, industry standards for affiliate marketing conversion rates range from 1% to 3%. Given the nature of the program, which involves recruiting participants for consumer panels, conversion rates may vary based on the affiliate's audience and promotional strategies.
Program Flexibility – 5/10
The program offers a fixed CPA model without options for revenue sharing or hybrid commission structures. This lack of flexibility may not cater to affiliates seeking varied compensation models or those interested in long-term revenue generation from referred users.
Exclusive Offers and Incentives – 5/10
There is no publicly available information about exclusive promotions, bonuses, or incentives for affiliates. The absence of such offers may make the program less attractive compared to others that provide additional rewards for performance or special campaigns.
Technical Integration – 8/10
By operating through established affiliate networks, the program likely benefits from standard integration processes. However, there is no specific information about API access or advanced technical features that could facilitate deeper integration or automation for affiliates.
Overall Rating: 7/10
The AskGfK affiliate program offers a straightforward CPA model backed by a reputable company. While it provides standard features like a 100-day cookie duration and operates through reliable affiliate networks, it lacks flexibility in commission structures and transparency in key areas such as payout processes and affiliate support. Affiliates targeting European audiences interested in market research participation may find value in the program, but those seeking diverse compensation models and robust support may need to consider other options.