Affshares Affiliate Program review
Commission Rate & Model
Affshares supports two primary commission approaches: a Revenue Share plan and a CPA plan. The RevShare plan is not “flat” —
it is tiered by the number of Qualified Users and pays a percentage of Casino Net Gaming. The CPA plan is offered as an
exclusive deal that you must request via an affiliate manager, and a user only qualifies for CPA once they register and meet minimum
deposit and stake thresholds (unless different terms are agreed in writing).
The most important practical nuance is how negatives are handled: Affshares states a No Negative Carryover policy (negative months are reset to zero),
but it also applies a separate High Roller Policy where large negative net revenue from a “high roller” can be carried forward and offset against that
high roller’s future net revenue (and cannot be offset against other players).
| Component | Exact rule / numbers | What it means for affiliates |
|---|---|---|
| RevShare ladder |
Based on No. of Qualified Users (Casino Net Gaming %): 0–10 → 25% 11–25 → 30% 26–40 → 35% 41+ → 40% |
High upside at scale, but the effective tier depends on consistent new depositor flow (Qualified Users). Best suited for established SEO/publisher portfolios. |
| Inactivity penalty | Revenue commission decreases to 15% following a month of Affiliate Inactivity (defined as zero new unique depositing players). After 3 months inactivity, RevShare may be removed. | This is a major “structure risk” for smaller affiliates or seasonal traffic: a single zero-FTD month can reduce earnings sharply, and continued inactivity can remove RevShare. |
| Non-compliance rate changes | The program reserves the right to modify RevShare rates immediately for non-compliance (e.g., not using updated links / altering link placement without approval / reduced recruitment efforts). | Treat link management as a real operating requirement. Always keep creatives/links updated and consistent with the agreed placements. |
| CPA deal availability | CPA is described as an “exclusive deal” — you must contact an affiliate manager to receive your CPA terms (flat fee per new depositing user). | CPA can be attractive for paid traffic, but because it’s negotiated, your economics depend on the terms you secure and the quality thresholds enforced. |
| CPA eligibility conditions | CPA is payable only for a Qualifying User after first registration and depositing at least €20 (or manager-agreed amount) AND meeting minimum stake requirements of €20 (or manager-agreed amount). | Expect conversion filtering: registrations alone don’t qualify. This pushes you to target higher-intent audiences that are likely to deposit and stake quickly. |
| CPA one-time rule | CPA is paid only once per Qualifying User, regardless of how many sites they use or games they play. | Classic CPA economics: optimize for first-time depositors; ongoing value is not shared (unless you run hybrid/RevShare). |
| Chargebacks / Frozen users (CPA) | If a user has a chargeback/credit/freezing, they’re treated as a Frozen user and are disqualified for CPA; CPA already paid for that user can be deducted from future payments. | You carry clawback risk. Paid traffic needs fraud controls and conservative forecasting. |
| No Negative Carryover | If a RevShare month is negative due to customer winnings and/or cash/non-cash items and/or progressive contributions, the negative balance is set to zero. Negative due to fraudulent activity can be carried over (High Roller Policy referenced). | Generally favorable vs programs that carry negative balance month-to-month — but read together with the High Roller policy below. |
| High Roller Policy |
High roller negative net revenue is carried forward if: (1) player generates negative net revenue of at least -10,000 in a month, and (2) the affiliate’s aggregate net revenue that month is negative -2,000 or greater. If triggered: carried-forward negative is offset only against that high roller’s future net revenue; cannot be set off against other players; cannot exceed the affiliate’s total aggregate negative for the month; multiple high rollers split proportionally. |
This is the biggest “edge-case” that can reduce short-term RevShare: large player wins can create a recoverable deficit attached to that player. Good to know if you drive VIP traffic or face high variance. |
| Sub-affiliate commissions |
Additional commission on payments made to sub-affiliates: 1st tier 2% · 2nd tier 1% · 3rd tier 0.5% |
Useful if you recruit other affiliates. It’s a “meta monetization” layer on top of your own RevShare/CPA earnings. |
- Top-tier RevShare is strong: 40% at 41+ Qualified Users
- No negative carryover (standard months): negative month reset to zero (non-fraud scenario)
- Sub-affiliate layer: 2%/1%/0.5% on recruited affiliate payouts
- Inactivity penalty: 15% after a zero-FTD month; RevShare removal after 3 months inactivity
- High-roller carryforward: -10,000 player + -2,000 affiliate trigger can attach negative to that player
- CPA clawbacks: chargebacks/credits/freezing can disqualify users and deduct paid CPA
- CPA not standardized publicly: must be negotiated (economics vary by affiliate)
Affshares’ RevShare is competitive at scale (up to 40%), but it’s operationally strict: if you have a month with zero new depositing players, your RevShare can drop to 15%, and prolonged inactivity can remove RevShare. The “no negative carryover” rule is positive, but high-roller outcomes can still create carried-forward negative tied to the high roller under specific thresholds.
Cookie Duration
Affshares’ publicly available Terms & Conditions do not state a cookie duration (e.g., 30/60/90 days) and do not define a formal attribution model
(e.g., last click vs. first click, cross-device rules, or overwrite behavior). That’s a meaningful transparency gap because, in affiliate marketing,
the cookie window is one of the core determinants of credited registrations/deposits—especially for SEO and “research-first” user journeys.
There are third-party affiliate directories and review sites that report the cookie as session-based, but those sources are not contractual proof.
Treat “session-based” as an unverified indicator until you get written confirmation from your Affshares manager or see the value inside the affiliate platform.
| Tracking element | What’s publicly verifiable | Affiliate impact (practical) |
|---|---|---|
| Cookie duration | Not stated in Affshares’ public Terms & Conditions. Privacy Policy discusses cookies generally but does not provide an affiliate cookie lifetime. | You can’t reliably model “time-to-conversion.” SEO/content funnels with delayed conversions are higher risk unless you push immediate registration. |
| Attribution model | No explicit statement of last-click/first-click rules, overwrite behavior, cross-device handling, or assisted conversion credit. | Assume conservative tracking: last click overwrites are common; cross-device often breaks without login-based linkage (not stated). |
| Third-party claims | Multiple third-party listings state session-based cookies. This is informational but not official. | If true, it favors “click → register now” campaigns and penalizes users who return later. Verify before scaling SEO or long-consideration media buys. |
| Cross-device & privacy | Not described publicly. Modern privacy controls (ITP/ETP, cookie deletion) can reduce effective tracking windows. | Encourage users to complete registration on the same device/session. Avoid multi-step offsite journeys before registration. |
| Best practice to protect credit | Not a “rule” in the contract, but a funnel requirement if the cookie window is short/unknown. | Use strong on-page CTAs: “Register now” and “Claim offer now,” plus geo-specific landing pages to reduce drop-off. |
- High-intent traffic: casino bonus / brand + “sign up” keywords (in allowed GEOs)
- Short funnels: click → landing page → registration (same session)
- Geo-filtered landing pages: reduces mismatched traffic and bounce
- Community bursts: time-sensitive promos (if compliant) that convert quickly
- Long consideration journeys: “best casinos” content where users return days later
- Cross-device behavior: mobile click → desktop registration
- Cookie suppression: privacy browsers / cookie deletion / tracking prevention
- Link competition: multiple affiliate touches before registration
1) What is the cookie duration (days) for each brand? · 2) Is attribution last-click or first-click? · 3) Can another affiliate overwrite my cookie? · 4) Is cross-device tracking supported (login-based), or cookie-only? · 5) Does “session-based” apply across all brands or only some?
Payouts
Affshares’ payout terms are detailed but operationally strict. The program pays on a monthly basis and applies a high minimum threshold:
you are paid only if the payable balance reaches at least €500 per brand (otherwise it rolls over to the next month).
The Terms also state a reconciliation period that can take up to 7 business days at the start of each month and impose invoicing rules that affect
when the money is actually released.
On the payment-method side, the Terms explicitly reference wire transfers and specify a €25 administrative fee for wires.
(Other payout methods are not clearly enumerated in the public Terms, so wire is the only method we can treat as “publicly confirmed”.)
Two policies have the biggest cashflow impact: (1) a rolling security reserve of 8% that may be withheld for up to 6 months, and
(2) broad rights to withhold/deduct amounts in cases of suspected fraud, chargebacks, credits, missing documentation, or other agreement breaches.
| Payout component | Exact rule / numbers | What it means (practical) |
|---|---|---|
| Payout frequency | Monthly payments (based on monthly accounting). | Expect one payment cycle per month, not weekly/on-demand payouts. |
| Minimum payout threshold | Payable only if the amount due is at least €500 per brand (otherwise rolls over). | This is a major barrier for smaller affiliates. Many will wait multiple months to reach the threshold—especially if traffic is split across brands. |
| Reconciliation timing | Reconciliation may take up to 7 business days at the beginning of each month. | Even if you “earned” the commission last month, final numbers may only be confirmed after reconciliation completes. |
| Invoice requirement & pay window | A valid tax invoice must be provided within the required timeframe (Terms describe an invoice timing window); payment is then made within a stated time window after month end once invoice/compliance is satisfied. | If your invoicing is late or incomplete, payouts can be delayed. Build invoicing into monthly ops, especially for business entities. |
| Payment method (publicly confirmed) | Wire transfers are explicitly referenced in the Terms. | Treat wire as the only “confirmed” method from public documents. If you require e-wallet/crypto, confirm directly with your manager/platform settings. |
| Wire admin fee | Wire transfers are subject to an administrative fee of €25. | This directly reduces your net payout. The fee is especially painful at lower volumes (even once you clear €500). |
| Security reserve | A rolling security reserve of 8% of amounts due may be withheld for up to 6 months. | Cashflow impact is material: even after you clear the threshold, up to 8% may be held back, reducing your “time-to-full-cash.” |
| Processing fees affecting RevShare base | Certain user processing fees (e.g., credit card processing fees stated as 4%–6% of credit card deposits) may be deducted from Casino Net Gaming. | This doesn’t change your RevShare % directly, but it can reduce the net revenue base you are paid on (i.e., lower earnings vs gross assumptions). |
| Withholding / deductions | The Terms allow withholding amounts for suspected fraud, chargebacks/credits, missing supporting documents, or agreement breaches. | In iGaming, “withhold rights” are common, but the practical takeaway is: keep traffic clean, keep documentation ready, and track chargeback exposure. |
- High-volume affiliates who reliably clear €500 per brand monthly
- Affiliates comfortable with wire transfer accounting + invoicing workflows
- Partners who can tolerate an 8% rolling reserve without cashflow stress
- Teams with strong fraud/compliance controls (reduces withholding risk)
- Balances stuck under €500 per brand (slow cashout)
- €25 wire fee meaningfully reduces net payout at lower volumes
- Reserve holdback delays full cash realization
- Missing/late invoices or requested documentation can delay payouts
- Chargebacks/credits can lead to deductions or withholding
Affshares pays monthly, but you usually need meaningful volume: you must reach €500 per brand, may have up to 8% held back as a reserve for up to 6 months, and wire payouts carry a €25 admin fee. This is why the program is typically a better fit for established iGaming affiliates than small publishers.
Languages
Target Market
Affshares Partners is an iGaming/casino affiliate program, so the real “target market” is defined by (1) the player profile you can send and (2) the jurisdictions you are allowed to target. The Terms require affiliates to promote only in a legal, compliant manner and specifically prohibit marketing to persons under 18 (or higher local legal age where applicable). Additionally, the Terms impose an extensive list of Excluded Territories—you must not market “within or to persons residing, located or from” those territories.
- Casino-first players: slots / live casino / table games audiences (typical “casino net gaming” monetization)
- Value-seekers: players responding to welcome offers and promotions (must remain compliant; no misleading claims)
- Mobile gamblers: app-like, short-session players (works well with social + mobile SEO in permitted GEOs)
- Returning depositors: RevShare economics favor audiences that deposit repeatedly over time
- SEO casino publishers: review/comparison sites with strong geo targeting
- Community operators: Telegram/Discord/community hubs (only where lawful and brand-safe)
- Paid media specialists: only if you can run strict compliance + geo rules
- Experienced iGaming affiliates: able to manage KYC/AML expectations + restricted territories
| Segment | What to target | How to position (what converts) |
|---|---|---|
| Geo-allowed casino traffic | Adults (18+) in jurisdictions where online gambling marketing and play are lawful and not on Affshares’ excluded list. | “Trusted casino option in your country.” Use geo-specific pages and compliance messaging. Avoid “global” claims because the program explicitly blocks many territories. |
| High-intent searchers | Users searching “best online casino”, “casino bonus”, “safe casino”, “new casino” in permitted GEOs. | Review + comparison funnels work best: licensing/verification disclosures (as applicable), payment methods, game catalogue, and responsible gambling. |
| Compliance-sensitive markets | Territories with strict advertising requirements (age gating, responsible gambling placements, content positioning rules). | Lead with compliance: avoid exaggerated claims, include age/responsible messaging, and align creatives to local norms. |
| Geographical target market (definition) | “Allowed markets” are effectively: all territories NOT listed as Excluded, plus only where online gambling is lawful. |
The program’s Terms define “Excluded Territories” (you must not market within/to/from these): United States of America, United Kingdom, Afghanistan, Iran, Sweden, Iraq, Israel, Aruba, the Netherlands, Anguilla, Ukraine (including Crimea), Bulgaria, Belarus, Isle of Man, Gibraltar, Republic of Moldova, Estonia, Curaçao, Cyprus, Malta, Turkey, France (incl. overseas territories), Belgium, Singapore, Portugal, Lithuania, Czech Republic, Slovakia, Slovenia, Belize — plus any other territory that forbids online gambling. |
| Underage / youth audiences | Any users under 18 (or higher local legal age). | Not allowed. The Terms prohibit marketing to minors and allow termination if your site is aimed at minors. |
Build geo-specific landing pages and traffic filters. Treat Affshares as a program for non-US/non-UK iGaming acquisition only, and verify every target country against the Excluded Territories list (which the Terms say can change).
Affiliate Approval Process
Affshares Partners operates a formal affiliate agreement: by submitting an application and being accepted, you become bound by the program’s Terms,
Privacy Policy, and any additional rules they provide. The key “approval reality” is that membership is not automatic: acceptance is effectively
discretionary and participation can be terminated if you breach the agreement. In addition, the program can require
verification documentation and can withhold payments until requested documents are provided.
Because this is iGaming, the biggest approval filters are jurisdiction and compliance:
you must not promote in “Excluded Territories,” must not target minors, and must avoid promotional methods that are unlawful, misleading,
or likely to generate fraudulent/low-quality traffic.
Submit the affiliate application and provide truthful account and channel information. The agreement treats submission/acceptance as binding, so inconsistencies (ownership, traffic sources, or location) can create approval delays and payout holds later.
You must promote using the program’s affiliate links and comply with placement/link rules. If you materially change how you promote (new sites, new traffic sources, or altered placements), treat it as something that may require approval to avoid later disputes.
You must not market in/to/from Excluded Territories and must not market to persons under 18 (or higher local legal age). iGaming approvals are highly sensitive to compliance violations (misleading bonus claims, unapproved creatives, illegal targeting).
The program can request identity/business documents and other supporting evidence. If requested documents are not provided, the program can delay/withhold payments and may suspend or terminate the relationship depending on the circumstances.
| Requirement / check | How strict? | What it means (practical) |
|---|---|---|
| Acceptance discretion | High | Approval is not guaranteed. The program can accept/reject and can terminate participation for breaches of the agreement. Build a “clean” application: real channels, clear traffic sources, and compliant GEO targeting. |
| Verification / KYC documents | High | Be prepared to provide identity/business documentation and other proof if requested. Missing docs can delay payouts and may trigger withholding or suspension. |
| GEO restrictions | Very high | You must not market “within or to persons residing/located/from” Excluded Territories. You need geo-filtering (country allowlists), geo-specific landing pages, and “blocked country” controls. |
| Minors / age gating | Very high | No targeting minors (under 18, or higher local legal age). If your site is aimed at minors or has youth-focused content, approval risk is high and termination risk is severe. |
| Lawful, non-misleading promotion | Very high | Avoid deceptive claims and unlawful marketing. Bonus/offer messaging must be accurate, and responsible gambling positioning should be used where applicable. |
| Approved links & tracking integrity | High | Use provided tracking links as intended. Don’t tamper with tracking, don’t use misleading redirects, and keep links up to date if the program provides replacements. |
| Fraud / chargebacks / quality controls | Very high | iGaming programs commonly enforce strict fraud controls. Suspicious traffic patterns, incentivized/fraudulent conversions, and chargeback-heavy sources can lead to payment withholding and termination. |
| Right to withhold / deduct | High | The agreement gives the program broad rights to withhold or deduct amounts in cases like suspected fraud, missing documentation, chargebacks/credits, or breaches. Keep logs and proof of traffic sources. |
- Clearly defined channel(s): SEO site(s), content pages, geo-targeted landing pages
- Transparent traffic sources (no “mystery traffic”)
- Strong geo controls (allowed-country targeting only)
- Age gate + responsible gambling messaging where relevant
- Willingness to provide KYC/business docs quickly if requested
- Traffic from Excluded Territories (especially US/UK and other listed blocked markets)
- Minors/youth-focused audiences or placements
- Misleading bonus claims, non-compliant ad copy, or illegal targeting
- Suspected fraud, chargebacks/credits patterns, or low-quality/incent traffic
- Refusal or failure to provide requested verification documentation
1) Provide real channel URLs + traffic-source description · 2) Implement geo-allowlists and block Excluded Territories · 3) Use 18+ gating + responsible gambling messaging where applicable · 4) Keep offer/bonus claims accurate · 5) Be ready with KYC/business docs if requested.
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